Almarai is sponsoring the Fakhr Program initiative, organized by the Saudi Paralympic Committee and under the Quality-of-Life Program, towards achieving vision 2030 targets.

The idea of the “Fakhr Program” initiative, sponsored and supported by Almarai, is based on the rehabilitation of persons with disabilities, the discovery and development of their sporting abilities, improving their quality of life and enhancing their community participation in sports activities, and making sports heroes from them at the local and international levels.

“Almarai care is part of the company’s social responsibility program, through which it supports many sports events in the belief in the importance of sport in supporting public health and instilling positive values in society,” said Abdullah Nasser Al-Otaibi, Head of Corporate Communication and Public Relations at Almarai.

It is worth mentioning that Almarai is the world’s largest vertically integrated dairy company, the largest food and beverage producer and distribution in the region, and exports its products to the Gulf states and some Arab countries through the largest transport fleet in the Middle East.

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