Mindware, Rubrik sign Mena distribution pact

This new partnership and the addition of Rubrik’s best-in-class data management solutions for Microsoft 365 applications


Mindware, a leading value added distributor (VAD), has announced an agreement with Rubrik, an award-winning Microsoft ISV partner, to promote and distribute Rubrik’s solutions through its reseller network across Mena.

This new partnership and the addition of Rubrik’s best-in-class data management solutions for Microsoft 365 applications and Azure cloud environments also positions Mindware to provide increased value as a strategic Microsoft distributor.

“Cloud computing is seen today as an integral part of an organization’s digital transformation strategy, especially with the remote working trend,” said Philippe Jarre, CEO, Mindware.

“In this scenario, Microsoft 365 cloud-based collaboration tools including productivity apps and security services and Microsoft Azure cloud computing service, when used together, unlocks opportunities to help organizations transform their business. In addition, Microsoft’s two cloud regions in the UAE have delivered an increased performance for the company’s cloud services and this has further accelerated adoption and strengthened vendor-customer base.

“As a strategic partner of Microsoft, we saw that organizations that consumed Microsoft cloud services are looking to invest in technologies that manage and secure cloud data and applications, to maintain business continuity.

“After a detailed market analysis, we decided to add Rubrik to our portfolio, since the vendor has purpose-built data management and protection solutions of Microsoft 365 and Azure, and both companies share a strong technology collaboration. With this partnership, Mindware adds a modern, cloud friendly data protection solution provider to its portfolio. Our two companies together will present great opportunities for our regional business and technology partners to collaborate and add value in the next phase of cloud data management,” he added.

Rubrik will sell its entire product portfolio - comprising cloud data management, cloud backup and recovery, security and compliance and NoSQL database protection - through Mindware’s extensive reseller network across Mena. As Rubrik’s distributor in region, Mindware will offer several of its value-added capabilities and services to its partners buying Rubrik, including facilitating technical and sales training sessions on Rubrik solutions, and selling Rubrik’s offerings together with other cloud and infrastructure software technologies, to offer solutions and create value for Mena customers.

“We are delighted to welcome Mindware as our trusted Rubrik distribution partner and to work together to promote the adoption of modern and cloud friendly data protection and recovery solutions across the Middle East. We look forward to working with Mindware to enable partners to take advantage of the rising demand for the Rubrik cloud management platform throughout the region,” stated Jan Ursi, Sr. Director, Channel & Alliances, EMEA at Rubrik. – TradeArabia News Service

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