DUBAI — The digital transformation of the Middle East and North Africa (MENA)’s small- and medium-sized enterprises and Smart Cities is driving regional software spend to top USD 6 billion, industry experts announced today.

The MENA region is a fast-growth market for digital transformation, as organizations look to gain greater business agility, better understand customer needs and trends, and scale up on emerging technology innovations. In particular, software spend is the fastest growing technology sector in the MENA region, increasing by 11 percent year-on-year to a record-high of $6.2 billion in 2018, according to Gartner.

In anticipation of digital business growth, global technology company SAP, which has 12 MENA offices, is advancing its senior leadership to support digital transformation. SAP provides packaged software solutions for 25 industries and 7 lines of business across on-premise, cloud, and hybrid environments.