Dubai, March 7, 2011: ENOC Retail Systems Holding L.L.C, the retail division of Emirates National Oil Company (ENOC), announced plans to expand its presence in the Middle East by franchising its signature ZOOM convenience-stores and Pronto, a fresh food and gourmet coffee concept.

ENOC Retail operates a network of 170 ENOC and EPPCO service stations in Dubai and the Northern Emirates and has established itself as a retailing leader in the UAE. Developed by ENOC in 2009, ZOOM now operates six stores at the Dubai Metro stations and plans to expand to 28 stores in total. ZOOM is also present in eight stores within the ENOC/EPPCO network and is set to expand as stand alone stores and at ENOC/ EPPCO service stations.

Pronto, established in 2008, operates 21 outlets within ENOC/EPPCO service stations, and exists as a standalone unit at KidZania in The Dubai Mall and at the Tasjeel Vehicle Testing and Registration Center in Dubai.

Burhan Al Hashemi, Managing Director of ENOC Retail, said that expansion plans are part of a long term strategy to establish ZOOM and Pronto as premier providers of retail experiences across the Middle East region.

"ENOC Retail has proven its competencies in a short span of time. We are now open to share our expertise by franchising the successful retail concepts and reach out to a wider audience in the Middle East."

ENOC Retail Systems Holding (ERS) LLC will provide its franchisees with full franchisee support services including training, comprehensive franchise operations manual, ongoing program oversight, and marketing expertise.

ENOC/EPPCO is the pioneer of convenience store retailing in the UAE, introducing mini marts in 1988 in Dubai and the Northern Emirates. Currently, ENOC Retail employs over 4,500 frontline staff, meeting the needs of over 600,000 satisfied customers a week.

For more information, please email info@enocretailsystems.com or call +9714 3133563.  

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About ENOC:
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC's vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.

ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

For further information, please contact:
Mohammed Al Tawil/Sara Hamam / Iman Ahmed
ASDA'A Burson-Marsteller
+9714 3344550
m.altawil@asdaa.com  / s.hamam@asdaa.com / i.ahmed@asdaa.com

ENOC Retail Systems Holding L.L.C
Dubai, UAE 
+9714 3133559
franchiseadmin@eppcouae.com

© Press Release 2011