Visual Unity & Salam Media Cast Announce Collaboration

Synergy will benefit broadcast customers across the region

Dubai, UAE, June 12, 2012:  The need for broadcasters to integrate multiscreen IP solutions and mobile content delivery into their existing workflows has led to a ground-breaking partnership between Visual Unity and Salam Media Cast - two leading systems integration companies in the Middle East.

Under the terms of the new cooperation, broadcast and multiscreen system integrator Visual Unity will work alongside fully integrated broadcasting solutions provider Salam Media Cast (SMC) to provide its renowned multiscreen expertise in managing content across the networks and solutions that SMC installs. Visual Unity will provide SMC with multiscreen IP solutions, software development and mobile delivery knowledge in a way that compliments SMC's existing offerings. The synergy between the two companies will benefit broadcast customers as they move into the multiscreen broadcast market.

This arrangement covering the Middle East and North Africa will allow SMC, which already has a significant presence in the region, to enter new markets and develop its business in the burgeoning multiscreen environment. In return, Visual Unity, which recently established an office in the Middle East, will have the opportunity to leverage SMC's regional presence and facilities.

"Visual Unity's expertise in multiscreen systems integration, combined with its powerful vuMedia™ platform that allows broadcasters to manage and monetize multiscreen content, provides SMC with a complimentary addition to our existing business model," says Paul Wallis, Head of Business Development at Salam Media Cast. "SMC is targeting growth across a number of new business areas and this collaboration with Visual Unity opens up exciting possibilities for us. The way audiences view content is changing dramatically - and fast. I hope that, together with Visual Unity, we can present new and exciting solutions that enable broadcasters to maximize content revenue."

Jamal Bnari, newly appointed Head of Sales and Marketing for Visual Unity's in the Middle East and Asia, adds "By working with SMC we can engage in opportunities that require both traditional linear and multiscreen systems integration input. From our perspective, this arrangement brings enormous benefits as it will enable us to extend our reach via one of the largest and well-funded integrators in the Middle East region. We are already collaborating on large tenders for IPTV, application development and digital signage for customers in the region."

Based in Dubai, SMC has been serving the media industry in the Gulf region for nearly 40 years. Under the direction of newly appointed CEO Paul Hennessy, the company is making a shift that reflects the dynamics of the industry with the aim of bringing innovation and the latest technology to the region. With more than 100 clients across the Middle East already using broadcast systems installed by SMC, the company is able to design and build full turnkey system solutions using our team of international and local talent. The partnership with Visual Unity will help extend modern thinking and expertise in managing content for multiscreen environments to the SMC customer base.

About Visual Unity
Visual Unity is an international Systems Integrator bridging the gap between linear broadcast, IT and IPTV to help clients reach and engage audiences  on any screen. Since 1991, the team has been designing and delivering turnkey broadcast and complex multiscreen solutions worldwide  - from HD Outside Broadcast vehicles and major playout facilities to live internet streaming and Video on Demand services. Visual Unity's award-winning vuMedia^TM platform helps broadcasters and content owners control how their brand and assets are managed and monetized in the multiscreen environment.  Highly scalable and flexible, vuMedia^TM  delivers a cutting-edge live  viewing experience on the web or any connected device, comprehensive VoD services, social network integration and secure robust content distribution  - all of which can be deployed into existing workflows and business processes..

Visual Unity is based in Prague, London, Cologne, Moscow, Bratislava, Belgrade, Nairobi and Dubai. For further information, please visit www.visualunity.com

Salam Media Cast (SMC)
Salam Media Cast is a fully integrated broadcasting solutions provider, serving the media industry in the Gulf region for nearly 40 years and a proven local systems integrator for broadcasters and media companies. In 2010, SMC joined GSSG Holdings as part of its Media Group, with offices in Qatar, UAE, Oman, and Saudi Arabia.

Salam Media Cast pioneers not only in equipping professional television stations and studios, master control rooms, newsrooms, concert stages and theatres providing light and sound technology but equips a whole multivendor environment. But also provides solutions from safeguarding national security such in government operations, creating the best venues for education such as museums and classrooms, enhancing sports environments, revolutionizing health facilities and satellite telecommunications.

To support the workflow and innovation demands of our valued customers, we have recently expanded our team with new local and international talent. We use our expertise to help realise your goals and ambitions - we listen, advise, design and build great workflows that work for you. Our ambition is to be your trusted partner in the Gulf region. Website: www.salammediacast.com

© Press Release 2012