Global Transportation and Logistics Company, APL has been appointed as Verbatim's local logistics partner to further improve direct service levels and flexibility to their customers

Dubai, 11th November 2007: In a bid to tap the booming Middle East optical storage market, Verbatim, the storage media specialist, today announced its complete range of optical media from CD-R & DVD to the latest high definition technology in Blu-Ray & HD DVD, to meet the increasing consumer demand for high definition CDs and DVDs.

The complete range of products include DVD-R/RW/ R DL/ RAM/ DVD+R/RW/ R DL , DVD R speed is up to 16x for quick reading of data, Printable discs and Lightscribe as well as the fastest CD-RW with a recording speed of 32X. Verbatim were the first to provide a full range for 8cm DVD including the 8cm DVD DL.

"Verbatim has experienced world-wide success having attained a leadership position in the world's market for the recordable CD-R and DVD-R.  Since 1969, the Company has played major part in the development of data storage technology - from floppy disks and magneto-optical storage media to the latest Blu-Ray, HD DVD, CD and DVD formats" says Ziad Arab, Verbatim Sales Manager Middle East.

Verbatim strength lies in its unique technologies in optical disc and the quality of its products. As a subsidiary of the Mitsubishi Chemical Corporation Group, Verbatim benefits from outstanding research and development. Tests to estimate the expected storage life were conducted on both CD-R and DVD-R, using climate chambers. These test results showed a durability of approximately 100 years, applicable to discs stored under certain conditions.

"We are leaders in storage media in Europe with the highest market shares. One of our main objectives is to reach similar targets in the Middle Eastern market, by forming alliances and partnerships as well as making investments in the booming Middle East region. We have therefore, appointed the global transportation and logistics company, APL as our local logistics partner. Through APL, Verbatim will have their local warehouse facility based in the Jebel Ali Free Zone, thus improving direct service levels and flexibility to our customers in this region" concluded Ziad Arab.  

Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim products, which have been the winners of numerous international comparative tests. Its reputation for quality and reliability has been acknowledged on a world wide basis with numerous international awards, which has made Verbatim the reference as an expert in the optical media industry. 

Hot News in Optical Storage:

DVD+RW 8 x  Bringing 8x rewritable speed to this popular format will allow users to reduce the recording time by 40 per cent; The new fast DVD+RW is primarily designed for video recording and streaming computer backup applications. Users can record 4.7 GB of data in approximately 8 minutes. The discs can be rewritten more than 1,000 times. 

DVD 8 cm DL In addition to the existing 8cm formats DVD-R 1.4GB 4x, DVD-RW 1.4GB 2x and DVD+RW 1.4GB 4x, Verbatim is now offering the mini dual layer DVD-/+R, which has over 2.6 gigabytes of storage capacity for 54 minutes of recording time - with a burning speed that's four times faster. The advantage for camcorder enthusiasts? The 8cm dual layer media offer almost twice the playback time of conventional single layer media, which only allows approximately 30 minutes of recording time. And unlike double-sided media, there is no need to turn the with the dual layer discs over - so you don't miss a single crucial scene and can enjoy 54 minutes of non-stop filming

-Ends-

About Verbatim
Since 1969, Verbatim has been shaping the development of data storage technology - from floppy disks and magneto-optical storage media to the latest Blu-Ray, HD DVD, CD and DVD formats, USB keys, Flash memory cards and computer accessories. Verbatim is part of the Mitsubishi Chemical Corporation Group and benefits from the outstanding research and development department. With these innovations Verbatim has played a key role in shaping the storage media market.  Ultra-strict quality controls during the manufacturing process ensure the high quality of Verbatim's products, which have been the winners of numerous international comparative tests. The company is the European market leader for optical media. For more information please visit www.verbatim-europe.com 

Verbatim - more than just CD-Rs and DVD-Rs
Verbatim, the specialist in storage media is continuously expanding its portfolio in the non-optical sector with the addition of useful product accessories primarily designed for mobile use. These include MP3 players, portable USB speaker systems, headsets including microphone, Hi-Speed Universal Memory Card Readers, optical mice and other handy tools for practical mobile applications. With its range of product accessories, Verbatim is responding to the increasing demand from customers for high-quality IT accessories. Verbatim also offers an extensive portfolio of Flash memory cards and USB drives and is systematically expanding its activities in the non-optical storage media sector. 

© Press Release 2007