New RVMs to address increase in demands, after number of participants exceeds a total of 33,000 in just two months

Sharjah,28  June 2017                               

Bee'ah, the Middle East’s leading and award-winning environmental management company has announced the installation of two additional Reverse Vending Machines at Al Qasba and Terminal 3 of the Dubai International Airport. The announcement follows record participation in the Bee’ah Rewards programme, during April and May, where collection receipts reached a total of 33,000.

Launched at the start of this year, during the Abu Dhabi Sustainability Week, Bee’ah Rewards is a unique CSR initiative that hopes to inculcate recycling habits in the UAE population through incentivisation. Over a period of five months, participation in the programme has shown remarkable increases in collection receipts. With recent collection receipts amounting to 33,000, in contrast to 890 in January, it is evident that the programme has been well-received by the public.

In response to the rise in public interest, Bee’ah has now increased the number of RVMs to reach larger audiences through placement in high footfall locations. With the new additions, the locations where RVMs are now available in Sharjah include the American University of Sharjah, Dibba Al Hisn Municipality in the eastern region of Sharjah and Al Qasba. In Dubai, the RVMs are available at the Dubai Marina Mall and Terminal 3 of the Dubai International Airport.  Further installations will soon follow at the Dubai Design District, Dubai World Trade Centre and parts of Abu Dhabi.

Fahad Shehail, Chief Development Officer of Bee’ah, commented, “The expansion of Bee’ah Rewards is in direct response to the positive input we have received from the public. Their enthusiastic participation has motivated us to accelerate the transition from a linear model of consumption to resource recovery on a larger scale. In addition to building a more sustainable future for the community, the RVMs have been successful in integrating recycling into the routine of many residents. Community development is an integral part of Bee’ah’s mission and the success of this initiative has inspired us to offer its benefits to a wider population.”

All members of the public are eligible to participate in the programme. By depositing a recyclable into the RVM, they will receive a receipt with a unique code. The code can then be scanned through the Bee’ah App to gain direct entry into the monthly draw. Winners are announced at the start of every month through Bee’ah’s social media accounts.

In the month of April, Sunjiv Priyar Damai won a trip to the Maldives, while Papu Singh Gurung won a coveted iPhone SE 16GB. The winners for the month of May were Kn Sharif Kn Kadar, who won a luxurious getaway to Seychelles, and Ryan Espina Geronggay, who received a GoPro HERO camera.

Hazel Lianos Rendal walked away with a Nespresso Machine while Mohamed Anisur Rahman and Muhammad Hisham Shawk both won Platinum tickets to Reel Cinemas. Muhammad Akram Ashraf, Ana Liza Bantugan Zamora and Ramon Ocampo Pabiana were the lucky recipients of ‘At The Top’ fast track tickets for the Burj Khalifa.

With the Rewards Programme growing rapidly, Bee’ah hopes to increase the overall recycling rates exponentially by next year. The programme will help reduce the UAE’s collective carbon footprint significantly while fuelling a sustainable and environmentally conscious cycle.


About Bee’ah
Bee’ah, headquartered in the Emirate of Sharjah, is an integrated environmental and waste management company, founded in 2007, through an Emiri decree by His Highness Sheikh Dr Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, as a public private partnership (PPP) with the Sharjah City Municipality.

Bee’ah touches and transforms thoughts, attitudes and behaviours in individuals, communities, businesses and cities enabling them to lead positive sustainable growth by providing the infrastructure, tools and support that they require to achieve their environmental goals.

Bee’ah, through adopting international best practices, aims to enhance the environment and achieve added-value commercial ventures, while upholding its commitments to stakeholders.

For more information please contact:
Maria Tayem
Senior Account Manager
Sahara Consultancy
Mob: +971 50 1714347 

Nidaa Al Ahmadi
Manager, PR & Communications
Mob: +971 50 632 6180

© Press Release 2017