Abu Dhabi, United Arab Emirates: Developing a Hybrid Educational Model in a post-Covid World, was the latest entry in the calendar for SHAPE Education, an ongoing initiative set up to solve educational challenges and connect people through technology. It’s the brainchild of Cambridge Assessment, a non-teaching department of Cambridge University and Cambridge Judge Business School who organised the event in collaboration with Alef Education, a leading K-12 education technology company based in the United Arab Emirates. Alef Education believes in making learning engaging, exciting and personalised to each individual. 

The opening presentation by Her Excellency, Jameela Al Muhairi, Minister of State for General Education said “The decision to continue to provide education was made easy because of the great investment of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and ruler of Dubai. Her Excellency stated, ‘The UAE was among the first countries to reopen to the pandemic with resilience and commitment because we took immediate action to close schools in an effort to control the spread of Covid-19 whilst we continued to deliver teaching and learning online.”

The invite-only event attracted participants including representatives of the Ministry of Education in the UAE, academic managers, researchers, educational experts and leaders in digital innovation. Within the field of assessment Cambridge Assessment is playing a leading role in finding digital learning solutions through online assessments, courses and support materials. 

Geoffrey Alphonso, CEO of Alef Education said ‘As part of our continued efforts and in line with our company's vision to design new learning experiences that change the way the world is educated, we are truly grateful for the opportunity to partner with Cambridge Assessment to bring a first to the region, a virtual SHAPE Education event.’

The event brought together industry experts and thought leaders to discuss new business models that face the education sector as a whole as a result of Covid-19. The current hybrid model of remote and in-class learning has dramatically changed the way we view technology and has fast-tracked the digital education market at a disruptive rate on a global scale. 

Mr. Alphonso continued: ‘We were honoured to have Her Excellency Jameela Al Muhairi be part of this event and lead our opening keynote to highlight the importance the UAE government places on education and their forward-thinking vision to drive digital innovation that has positively impacted and supported schools with good connectivity, devices and learning tools during this current pandemic across both the public and private sector.’ 

‘Hearing first-hand experiences of the long-term impacts of Covid-19 on education is the key to planning for the future,’ said Nassim Abu-Ershaed, Regional Commercial Director for Europe, Middle East and Africa from Cambridge Assessment English. Nassim continued, ‘Our mission is to help people learn English and prove their skills to the world and this year’s restrictions have meant we’ve had to find new ways of achieving this. One thing this crisis has taught us is how important it is to be ready and ahead of the curve when it comes to planning for the challenges ahead. We already had many plans in place for new digital learning solutions and the crisis accelerated the need to bring these changes forward. This has enabled us to continue serving English language learners worldwide whilst getting a glimpse into what the future holds for education’.

Teachers, parents, learners and school leaders shared their experiences and perspectives on the impact Covid-19 has had on them personally and professionally. Evelina Galaczi, Head of Research Strategy from Cambridge Assessment English spoke from a pedagogical perspective on what future educational models might look like in a hybrid world. Geoffrey Alphonso, CEO of Alef Education shared his thoughts on future business models for a hybrid world, and Babbel’s Chief Product Officer Geoff Stead brought in recent insights on the contribution and potential of EdTech. 

All presentations will be available on shapeeducation.org, along with opportunity areas identified through cross-sector discussion.


About Alef Education:

Alef Education is a leading K-12 education technology company based in the United Arab Emirates. Its vision is to design learning experiences that change the way the world is educated with improved learning outcomes. Its mission is to transform K-12 school systems with technology-enabled learning experiences that engage a more individualized sense of inquiry and empower the 21st century workforce. Today, more than 60,000 students in the United Arab Emirates, United States of America and Canada are using the innovative Alef Platform. Alef Education is committed to building engaged learning experiences for the 21st century learner.  www.alefeducation.com 

For more information:
Mohamed Afifi
Head of Marketing & Communications
Alef Education
E: mohamed@alefeducation.com 

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