Dubai, UAE. August 11, 2008: The much-awaited 4th edition of the Media and Marketing Show (MMS), the region's premier event for the media and marketing industry, is just three months away. The event, which has carved a niche for itself as the only show of its kind in the Middle East, will be held at the Dubai International Convention and Exhibition Centre from 3rd to 5th November 2008, and will feature a star-studded list of the biggest and best media houses from across the globe.

With over 200 exhibitors, representing more than 600 brands that are vying for greater attention and a greater share of the rapidly growing regional consumer market, MMS 2008 promises to be bigger and better and in scope and size than previous years. The organisers, Domus Group, of the event, expect over 13,000 visitors from 47 countries to attend the three-day show.

The organisers have expanded the exhibition area by 40 per cent to accommodate the two-fold increase in exhibitors this year, as well as a host of new segments such as workshops by IPSOS, the Agenda, and Hollywood in Dubai (Adagio Production), and a conference by ITP.

"The event is well established as the place to be seen at for any stakeholder in the media and marketing world, giving them an opportunity to network with the best minds in the business and make their mark in the fast changing media landscape of the region" said Ms. Maysoon Abdulla Abulhoul, the Managing Director of Domus Group.

"We have devised a well-researched format that gives an equal amount of importance to every sector of the industry, and the increased participants and expected attendees at this year's event proves that it has struck a chord with the region's media and marketing industry" she added.

As a one-of-a-kind showcase for the latest industry initiatives, trends and technologies in advertising, broadcasting, entertainment, event management, marketing, new media, outdoor advertising and publishing, MMS 2008 will attract the crème de la crème of the industry, including the biggest players who will shape the future of the industry in the Middle East.

Present at the event will be Arabsat, one of the world's top satellite operators and the leading satellite services provider in the Arab world. Operating a fleet of 4 satellites, Arabsat is the only satellite operator in the region offering the full spectrum of broadcast, telecommunications and broadband services for more than 30 years now, and carries over 340 television channels and 160+ radio stations into tens of millions of homes in more than 100 countries across the Middle East, Africa and Europe.

Also present at the event will be IPSOS, a recognized pioneer in the field of marketing research. IPSOS is a multinational marketing giant with a presence in 55 countries and will conduct a workshop at MMS 2008 that will offer a participants insights and advise on how to conduct market research, and how to use research to increase the efficacy of various marketing and business development activities.  They will be covering the following topics during their three day workshop: 'New Management of the Outdoor Media in UAE', 'TV People Meter' and 'Training of the Media Planning'

Hollywood in Dubai, Adagio Productions, the award-winning, Dallas-based, event-planning and live entertainment production company has gained an iconic status in the international market for producing high profile events across the globe including Dubai, will also be at MMS 2008 and add a touch of stardust to the event.  They will be organizing a workshop under the title of "Everybody Loves Sitcoms: How to Create Hollywood Style Comedy Shows for Television" that will be presented by Ellen Sandler - the Emmy nominated writer & Executive Producer for the world wide hit comedy show, "Everybody Loves Raymond".

The Arab Media Group, Sharjah TV, Dubai Municipality, Eye of Dubai and many more prominent media and marketing houses will also be a part of this mega event, making it a must-attend show for media and marketing professionals from across the globe.

Besides the enormous networking opportunities, the Show will also feature a host of cutting-edge conferences and seminars focusing on the finer points of the industry. The Training Zone - a forum to educate media and marketing professionals about the latest trends in the industry, and the Media Centre, which will give participants the chance to interact with senior journalists from the Arabic and English Press, will be tow of the special events at MMS 2008. A VIP Gala Dinner will offer a great informal networking opportunity for the exhibitors, and the One-on-One Meetings which will help exhibitors meet five potential clients also promise to add great value to the event.  

Over 60 per cent of the attendees at last year's event were senior management players with specific decision making responsibility for marketing and advertising activities, and in keeping with the show's trend of getting bigger and better with each year, this number is all set to increase at the 2008 event. Some of the best minds in the business will be in attendance at the event, sharing their views and discussing the future of the industry.

The Media and Marketing will be held at Halls 2, 3 and 4 in the Dubai International Convention and Exhibition Centre from 3rd to 5th November 2008, from 10AM to 7PM. It promises to be an event that no one associated with the media industry can afford to miss.

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About Media and Marketing Show 2008
Media and Marketing Show is one of the 'world's leading must-attend, networking and educational resource platforms for media and marketing professionals. Taking place at the Dubai International Exhibition Centre on November 3rd to 5th 2008, the Media and Marketing Show is easily accessible not only by visitors locally but also worldwide and will open its doors from 10.00 am to 7.00 pm. The 2008 show will comprises Media & Marketing Conference, Seminars & Workshops in addition to other business activities and networking opportunities. Media and Marketing show is organized by Domus Group, an International exhibition specialist organizing events and trade shows in UAE and the Middle East.

For more information, please contact:
Ashish Kumar
Account Manager
tamra C2
Tel: 050 737 3294
Email: ashish@tamra-c2.com 

© Press Release 2008