18 September 2005
The Leading Global Enterprise Software Company also plans to announce major new Partnerships during Gitex

Dubai - Sybase Products Middle East, the leading provider of enterprise infrastructure, information management and mobile software, today announced that they plan to launch their new products - Sybase WorkSpace, and the new version of Sybase leading database, Sybase ASE 15.0 at Gitex 2005. Sybase also plans to announce their new partnership agreement with Fatwire Software - a leading provider of content management solutions for deploying Websites and content-centric applications during Gitex.

Speaking on their Gitex plans, Mr. Tony Achkar, Sales Director Middle East, "GITEX is the largest technology event in the Middle East. Sybase sees GITEX as a large forum to interact with key decision makers, technical professionals and future prospects. It is also the perfect platform to launch our latest products and sign new vendor and channel partnerships. This year, Sybase is planning to launch Sybase ASE 15.0, and Sybase WorkSpace."

"Gitex provides us an opportunity to work closely with our partners, many of whom will be present at the Sybase stand. We will also be announcing our global partnership agreement with Fatwire Software. Apart from this, we will hold presentations on all of our products during the five days at Gitex with special focus on Mobile & Wireless Technologies and Data warehousing initiatives", Tony adds.

Located at Sheikh Rashid Hall (Stand: H9-1), Sybase will present visitors with opportunities to meet key senior executives from Sybase Worldwide, Hyperion and Fatwire Software. Sybase will display their latest products and look for strategic partnerships with vendors from around the region. Sybase will also be hosting an executive dinner  September 26th, which will act as a perfect networking platform for their customers and partners.

Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. It provides open, cross platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines-giving them a financial agility and productivity edge across all areas of their business.

Sybase delivers end-to-end solutions for the Unwired Enterprise including enterprise infrastructure and mobile software solutions for information management, development, and integration software solutions. In addition to providing technology infrastructure, Sybase also provides powerful solutions in the areas of business intelligence, mobile & wireless, data warehousing, internet banking, content management and many more. 

Sybase is also the acknowledged leader in mobile middleware, mobile database and mobile device management and security, and has years of experience in extending critical information from the core of the organization to decision-makers on the front lines. Users are empowered at the point of action and have vital information at their fingertips, increasing overall productivity and customer satisfaction. In recognition for its various contributions, Sybase has recently been voted by Computer Business Review as one of the top 10 most influential companies in the world in Mobile & Wireless.

In addition to showcasing its products, Sybase also plans to strengthen their existing channels and recruit new channel partners who would provide Sybase with a wider reach in newer markets and verticals. Sybase will begin its channel development and expansion drive at Gitex 2005.

-Ends-

About Sybase
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase.

With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines-giving them a financial, agility and productivity edge across all areas of their business. Sybase currently operates in over 60 countries, has offices in Saudi Arabia, Kuwait and the UAE, and enjoys a large network of local and regional partners in the Middle East. Sybase is also the acknowledged leader in mobile middleware, mobile database and mobile device management and security, and has years of experience in extending critical information from the core of the organization to decision-makers on the front lines. For more information, visit the Sybase Web site: http://www.sybase.ae

About Sybase WorkSpace
Sybase WorkSpace, a unified application development environment, is the first designed to bridge the gap between the vision of a service-oriented architecture (SOA) and the reality of what traditional development tools can deliver. Sybase WorkSpace combines modeling, data management, services assembly and orchestration, Java development and mobilization in a single tool.

Designed to support the principles of service-oriented development of applications (SODA), Sybase WorkSpace enables developers to quickly build and deliver many kinds of applications: from event- and data-driven applications to web-based, composite, and mobile applications. Sybase WorkSpace is built upon the Eclipse open source framework, making it easier and faster for developers to build complex applications that leverage heterogeneous infrastructures such as databases, messaging systems, and enterprise applications.

About
Sybase ASE 15.0
ASE 15 is Sybase's new generation data management system that helps enterprises tame their data explosion while offering IT operation and cost advantages. As enterprises face a future of ever-expanding data volumes, along with an increasing need to speed information to the point of action and manage more types of data, ASE 15 is ready to manage this explosion while keeping risk and cost under control. New, patent-pending security features protect the privacy of personally identifiable data stored in your databases; high availability features ensure your data environment is ultra-reliable; and ASE 15 continues to offer the lowest total cost of ownership with more efficient use of resources. A distinctive approach to architectures such as partitions, real-time messaging and other data services offer excellent performance to fast-growing data environments.

For further information please contact:
Nirmala D'souza
PR Consultant
Oak Consulting
Tel: 050 734 3840

© Press Release 2005