Launch of Samsung Wave accelerates build-up of total eco-system for bada platform
KSA - 19th June, 2010 - Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the commercial availability of the Samsung Wave in the Saudi market. Unveiled at press conferences held in Riyadh and Jeddah, at the all new Novotel Hotel and Park Hyatt Hotel, respectively, the Wave is the first smartphone based on Samsung's new, open smartphone platform, bada, and is the cornerstone of the company's commitment to 'smartphone democratization.'
With the launch of the Wave, Samsung is actively constructing a total eco-system around bada platform including Samsung Apps. Samsung Apps will be available in 80 countries when the Wave launches, and will increase the premium content and applications pool through collaboration with partner companies and developers.
The availability of the Samsung bada SDK (Software Development Kit) will ensure that consumers can experience a steady stream of new applications that support bada platform. The beta version of the SDK was recently made available to applications developers, and the complete bada SDK 1.0.0 will be available for download shortly.
"The Samsung Wave represents our strategy to deliver rich, exciting smartphone experiences to everyone," said Andrew Shin, Business Manager of mobile phones at Samsung Electronics in KSA. "This launch will make our platform vision a reality and consumers, developers and operators will experience the freedom of choice that bada enables."
Samsung Apps: Discover, Experience, Enhance
Samsung Apps, an integrated application store accessible from the device and online, allows Wave users to simply and easily download an abundance of applications. Featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps gives users instant access to a wide range of mobile experiences.
Participating application providers include The Associated Press, Electronic Arts, Facebook, Gameloft, Layar, MySpace, Namco Bandai, Twitter, Universal Pictures International, WeatherBug, ZAGAT and many others.Including well-known applications such as Need for Speed Shift (EA), Tower Bloxx(Digital Chocolate), Weather Bug(WeatherBug), and ZAGAT TO GO(Handmark), a multitude of useful, productive and entertaining applications will be offered at Samsung Apps.
Tom Clancy's H.A.W.X.(Game loft), which is famous console game based on Tom Clancy's novels, is futuristic, innovative and great use of device features. It will enhance users' experience with 13 diverse missions, 26 licensed plane models and full 3D environment.
An award-winning multimedia news portal, AP Mobile (The Associated Press), provides anytime access to international, national, and local news to users. AP's own worldwide coverage of breaking news, sports, entertainment, politics and business as well as local news from more than 1,000 AP members and third-party sources will benefit Samsung Apps users.
Bada Platform - the Smart Choice
Samsung's bada platform will drive the democratization of the smartphone era and deliver a smartphone for every lifestyle. The bada is the secret behind the Samsung Wave and enables applications to fully utilize the powerful hardware by providing various APIs for interactivity including UI elements, 3D Graphics, Flash, multipoint-touch, sensors and motion support. In addition, service-oriented features such as social network integration, LBS (location-based service) and in-application-purchase, allow users to experience a variety of applications and content.
Developers can write applications with the bada SDK (Software Development Kit). The bada SDK provides a complete set of Application Programming Interfaces (APIs) as well as IDE (Integrated Development Environment), simulator, UI builder, and other useful tools and helpful sample applications and documents. This content will facilitate the development of applications for not just the Samsung Wave, but all other mobile phones that adopt bada as their platform of choice. Applications developed with the bada SDK can be sold through 'Samsung Apps', Samsung's application store.
Samsung plans to hold a series of bada Developer Days in more than 20 countries to encourage bada application development and assist relevant developers and their communities. Bada Developers Day is open to any developers and the registration is free. Samsung will demonstrate programming samples that will showcase a variety of bada platform functions configured for specific technologies and applications.
The SDK can be downloaded for free from the "bada Developers" site (http://developer.bada.com). Further details on the 'bada Developer Challenge' and 'bada Developer Day' are also available here.
Social Hub and TouchWiz 3.0
Social Hub allows you to efficiently manage your communication needs by providing intuitive and unified access to emails, IMs and Social Networking Sites (SNS). The benefits of Social Hub are further enhanced by the Wave's TouchWiz 3.0 UI, delivering superb user experience. Availability of Social Hub can be decided by market demands.
For those who love music, the device home-page can be turned into an intuitive media player; while for those who take and share a lot of photos, the page can be customized to feature favorite images. Users will also benefit from Quick Panel, a way of prioritizing and aggregating apps into one screen for instant access.
With its eye-catching screen, Samsung's latest TouchWiz 3.0 user interface gives a tactile, intuitive user experience, and includes iconic new features such as motion UI, Smart Unlock and a customizable widget screen.
Screen, Speed, Performance and Beauty
With the Samsung Wave, seeing really is believing as it features the world's first Super AMOLED display; delivering an unrivalled screen experience on a smartphone. The Super AMOLED offers a much brighter, clearer, and less reflective viewing experience. With a free viewing angle and super fast response enabled by this proven technology, the Samsung Wave display provides superb image quality for viewing both videos and photos.
The Samsung Wave benefits from a superb 1GHz processor which offers users the best graphic performance available today. Its speed makes the touch screen user interface incredibly responsive and intuitive and, more importantly, means that the 3D and memory-intensive graphic and video performance is unsurpassed.
The Samsung Wave is also one of the most attractive devices with a seamless, streamlined body that has no parting or harsh lines. A beautiful and strong tempered glass display perfectly complements and enhances the vividness of the Super AMOLED display. Furthermore, with anti-smudge technology, those greasy thumb prints are a thing of the past.
Multi-codec support for DivX, Xvid, MP4 and WMV, and support for virtual 5.1 surround sound delivery transforms the device into a personal entertainment system. HD video (720p) decoding and recording capabilities make the Samsung Wave an outstanding device for capturing, sharing and viewing video.
The Samsung Wave is the first handset in the world that incorporates the Bluetooth® 3.0 and WiFi 802.11n standards.
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NOTE TO EDITORS:
Samsung Wave (S8500) Product Specifications
Network | 2.5G (GSM/ GPRS/ EDGE) : 850 / 900 / 1800 / 1900 MHz 3G (WCDMA/ HSDPA) : 900/2100 MHz |
Display | 3.3" WVGA (800x480) Super AMOLED with mDNIe |
Camera | 5.0 Megapixel camera w/ LED Flash, AF Face/Blink Detection, Vintage Shot, Beauty Shot, Smile Shot, Panorama Shot, Geo-tagging, Image Editor |
Video | HD(720p) video playing & recording 5.1ch Mobile Theater MPEG4, H.263, H.264, WMV,DivX, XviD Video Editor |
Audio | Music Player with SoundAlive, Music Recognition, DISK UI, 3.5mm Ear Jack, FM Radio/ Recording |
Value-added Features | Integrated Messaging 'Social Hub' |
Samsung Apps | |
TouchWiz 3.0 w/Integrated phonebook, Voice & Motion UI | |
Dolfin Browser 2.0 / Pinch Zoom(Multi-pointed zoom) | |
A-GPS, On/off Board Navigation(2D Map), LBS | |
SMS/ MMS/ Email/ Video Messaging/Exchange ActiveSync | |
Accelerator Sensor, Proximity Sensor, GeoMagnetic Sensor | |
BPP(Basic Printing Profile), OPP(Object Push Profile), PictBridge (USB Printing) | |
Offline & No SIM Mode, RSS Reader, Communities & Mobile Widgets | |
Connectivity | Bluetooth technology v 3.0 USB v2.0 (Full -Speed) Wi-Fi 802.11 b/g/n |
Memory | 2GB + microSD (Up to 32GB) |
Size | 118 x 56 x 10.9mm |
Battery | (Standard) Li-Ion, 1,500 mAh |
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.
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About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
© Press Release 2010
