Dubai, UAE: RSA has appointed Martin Rueegg as the new chief executive of the Middle East and UAE.

Rueegg joins from AXA where he was General Insurance Managing Director for Hong Kong. He replaces Lloyd East who moves to RSA’s Canadian operation Johnson as Vice President of Strategic Operations and Chief Operating Officer.

East joined RSA in May 2009 as Group Director of Marketing Effectiveness before taking up the role of CEO of RSA’s Oman business Al Ahlia in 2011. He became CEO for the Middle East and Oman in 2014. Prior to joining RSA, East held senior roles at Principle Insurance Holdings and the AA.

As well as his position as MD for GI business for AXA in Hong Kong, Rueegg has also served as CEO of AXA Corporate Solutions, Hong Kong. Rueegg has been at AXA for almost 25 years, joining AXA Winterthur in 1994 where he held various roles including CEO of Aviation Insurance. Rueegg will take up his new post in September.

As part of the changes, Praveen Kumar, Chief Financial Officer for Middle East, succeeds East as CEO in Oman. Elena Stukanova, CFO of UAE and Bahrain steps up to become Middle East CFO and Miron Kibria, Risk & Compliance Director for the Middle East succeeds Kumar as CFO for Oman.

Scott Egan, CEO, RSA UK and International, said: “We are delighted to welcome Martin to his new role at what is an exciting time for our Middle East business. Martin has all the skills necessary to ensure that our operations in the Middle East go from strength to strength. I’d also like to thank Lloyd for his contribution to the UK&I region, and wish him all the best in his new role at Johnson, where I am certain he will add great value to our Canadian colleagues.”

Rueegg added: “RSA’s Middle East business is one of the best performers within the RSA Group and I can’t wait to take the helm. It is an exciting new chapter for the RSA in the region as we look to build on the strong foundations Lloyd has created for the business in the Middle East.”

East replaces Louisa Leonard, who left her post in May to become COO of RSA UK and International. Rueegg, meanwhile, takes the reins in UAE following the departure of former UAE CEO Chris Dooley.

All appointments are subject to regulatory approval.

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- ENDS -

Majd El Ayache

About RSA
With more than 300- year heritage, RSA is one of the world’s leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland and the Middle East and has the capability to write business in over 100 countries. Focusing on general insurance, RSA has over 13,000 employees and, in 2017, its net written premiums were £6.7 billion.

RSA has major operations in the Middle East as part of its UK & International business. The commercial product portfolio spans a range of insurance solutions for small and mid-market sectors to large and complex risks. The company’s personal insurance range is equally comprehensive with products including motor, home, travel, golf, yacht, personal accident and medical.

Majd El Ayache
Account Manager
office: +971 4 455 3800 • mobile: +971 56 422 0575
Edelman #701, Level 7, One JLT Building, PO Box 49422, Dubai, UAE 

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