07 September 2016
Afif, Saudi Arabia - REDTAG, the region's favourite value fashion and lifestyle brand, today announced the opening of its first store in Afif Plaza, in Afif, Saudi Arabia.

Situated in a growing community, the new store is ideally located to serve the residents of over 50 nearby villages. Now operational with five departments spanning clothing for Men, Women, Kids, Baby, as well as Homeware, REDTAG is the only store in the area to offer customers contemporary fashion at affordable prices.

Shehbaz Shaikh, the Chief Retail Officer at REDTAG said: "We are proud to open our doors in Afif and expand our footprint in a new part of Saudi Arabia, a priority market for REDTAG. Afif is an up and coming family hub and a dynamic area. We look forward to continue delivering the latest trends and styles for every season at great value to the Kingdom's fashion-savvy consumers."

Present in 111 locations across the Kingdom, REDTAG is continuing to deliver on the promise to have 120 stores in KSA by the end of 2016.

For more information please visit www.redtag-stores.com.

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About REDTAG:
A refreshing concept launched in 2006, REDTAG is part of the holding company BMA International and currently has over 170 stores across MENA and CIS with a 20% annual growth rate. REDTAG offers a pleasant shopping experience for value-conscious customers with great variety, stringent product quality and availability.

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Media Contact:
Millie Roberts, Weber Shandwick MENA
Tel: +971 4 445 4217
E-mail: MRoberts@webershandwick.com

© Press Release 2016