Dubai, UAE: Waldorf Astoria Dubai International Financial Centre (DIFC) announces the appointment of Georges Al Asmar as general manager. Al Asmar has been instrumental in the hotel’s success since joining in 2019, and his appointment marks the next chapter in his distinguished career with Hilton.

With more than two decades of international luxury hospitality experience defined by strategic foresight, operational excellence, and a people-first leadership, Al Asmar has experience across the globe in commercial strategy, brand positioning, and guest experience.

Since joining Waldorf Astoria DIFC as director of commercial strategy, Al Asmar has played a central role in establishing the hotel as one of the city’s top luxury destinations. For nearly six years, he worked alongside the property’s former general manager, helping shape its distinctive reputation for excellence before naturally progressing into the new role. Under Al Asmar’s leadership, Waldorf Astoria DIFC has sustained its Forbes Travel Guide Five-Star rating for three consecutive years and continues to rank among Dubai’s top hotels across leading travel platforms.

Al Asmar was shortlisted for the Hotelier Middle East General Manager Awards 2024 in the Future Leader – Non-GM category, a rare recognition for a commercial director. In his new role as General Manager, he will demonstrate his commercial expertise with a sharp focus on delivering exceptional guest experiences.

“It is an honour to lead Waldorf Astoria DIFC, a property that has become synonymous with excellence and innovation in Dubai’s luxury hospitality landscape,” Al Asmar said. “Over the past six years, I have witnessed the passion and dedication of this team first-hand, and I am excited to continue building on our shared success. Together, we will uphold the highest standards of luxury while pushing boundaries to deliver meaningful, memorable experiences.”

A graduate of Hilton’s prestigious Luxury General Manager Development Programme, Al Asmar holds an MBA from the American University of Science and Technology and is fluent in Arabic, English, French, and Italian.

Waldorf Astoria DIFC offers modern luxury in the heart of Dubai. Combining timeless elegance with contemporary design, the property features 243 rooms and suites, award-winning dining destinations such as Bull & Bear Steakhouse, and world-class leisure facilities. With a prime location in the city’s financial hub, it continues to set new benchmarks for personalised service and guest experience.

About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 36 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences, and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York marked a defining moment for the brand - reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.

About Hilton   
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising more than 9,000 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 226 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.