Dubai, UAE: ASDA’A BCW, the region’s leading communications consultancy, has appointed Rami Halawani, a strategic communications and marketing professional with over two decades of experience, as its Executive Vice President – Client Services.
He will focus on strengthening key client relationships, delivering counsel to elevate campaigns, provide reputation and crisis management counsel, and build new business partnerships.
Rami was an integral part of the Agency’s regional growth from 2002 to 2009 as Regional Director – Levant and North Africa, managing wholly-owned and affiliate offices in Lebanon, Jordan, Syria, and Egypt, in addition to leading the Consumer Marketing and Healthcare practices.
He joins the Agency from Dubai Chambers, where he was Director – Marketing & Corporate Communication for over 12 years, responsible for implementing the Chambers’ global communications strategy and engaging internal and external stakeholders.
Welcoming Rami, Sunil John, President – MENA of BCW and Founder of ASDA’A BCW, said: “It is such a delight to welcome back Rami, who has played a key role in building our regional network. Rami will provide in-depth counsel to our clients with his demonstrated skills in integrated and digital-first communications as we chart a new growth strategy in 2023 focused on delivering exceptional client service."
Rami said: “This is a true home-coming for me. With the communications industry evolving at a tremendous pace, it is important that Agencies focus on real value addition through service diversification and innovation – and ASDA’A BCW has been at the forefront especially with the region’s most quoted thought leadership initiative – the annual Arab Youth Survey and the recent launch of the innovative ESG advisory OnePoint5”.
Rami started his career with Weber Shandwick PR in Dubai as Account Manager and Arabic Media Relations Manager. A graduate in Literature with Post Graduation in Translation and Interpretation and is fluent in English, Arabic, French and Italian.
Having won ‘Best Agency – UAE’ – a historic recognition for a PR firm - at the Campaign Agency of the Year Middle East awards and the 2022 Best PR/Communications Agency, ASDA’A BCW is enhancing its value offerings for clients through innovative approaches to Public Relations.
About ASDA’A BCW
ASDA’A was founded in 2000 as an independent communications firm by Sunil John, who leads the agency in its 23rd year. In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and merged it with BCW (Burson Cohn & Wolfe), one of the world’s top three communications firms. The agency has a team of over 160 professionals across its seven wholly owned offices. With an additional 11 affiliates, ASDA’A BCW covers 16 countries across the Middle East and North Africa. The agency serves over 100 retained clients and is the leading PR consultancy in the MENA market.