May 27, 2004

Panasonic, the leading global manufacturer of consumer electronics and home appliances, have announced the launch of its complete range of decorative Split Air Conditioners with Super Ionizer in the Middle East. The new CS/CU-C28CKF(S) range is a high capacity 28,000 BTUs (British Thermal Unit) device, characterized by Panasonic’s trademark technological innovations. Their main strengths include flexible, compact installation, super quiet operation and the lowest energy consumption when compared to other brands.

The launch follows the recent brand unification undertaken by Matsushita Electric Industrial Co., Ltd, Panasonic’s parent company. Under the brand unification, the name Panasonic has replaced National on all home appliances and electrical products, and taken over as the main global brand.

“We are delighted to introduce the Panasonic Split Air Conditioner range to our customers in the Middle East This marks the introduction of the first range of air conditioners, following the global brand unification, to be manufactured and marketed under the Panasonic brand name. We have timed the launch to coincide with the start of the hot summer months in the region,” said Masaki Okamoto, Product Manager, Air Conditioners, Panasonic Marketing Middle East FZE.

“Panasonic is known for its innovation and introduction of ideas that can ease and enhance consumers’ lives. The CS/CU-C28CKS range has been designed using the same principles, combined with the guarantee on quality that our consumers have come to expect. The range is compact, user-friendly and super-quiet. More importantly, they use less energy than any other competing brands, resulting in substantial cost savings over time. They also have the ability to provide cool air when it’s warm, and hot air in colder weather, for comfort in all seasons. It is for these reasons that we are confident that the new range will be well-accepted by consumers in the Middle East,” added Okamoto.

The air conditioners can deliver energy savings up to 13 percent over conventional models. They can be further pre-programmed through the remote control to operate in three modes, powerful, economy or quiet. Individual setting modes such as airflow direction, fan speed, temperature setting and timer operation can also be programmed. It also features an Auto Restart button that is useful during power fluctuations.

The air-purifying filter is coated with catechin, a natural anti-virus and antibacterial agent derived from tea-leaves that has traditionally been used to fight viruses and bacteria. The catechin coated filter traps small airborne particles such as dust, pollen and tobacco smoke, while a charcoal solar refreshing deodorizing filter absorbs tobacco smoke, pet dander and other hidden contaminants to remove odours from the air it circulates, ensuring that users breathe clean, healthy air. Moreover, the air filter is easy to keep clean as it can be easily removed in one simple step and washed in water.

To ensure constant flow of naturally healthy air, the air conditioner uses a Super Ioniser that can generate rich negative ions at the touch of a button. The specialized Blue fin Condenser is coated with a rustproof anti-corrosive coating, making it last three times longer than normal condensers.

The range is also designed to be extremely user-friendly. Illuminated buttons make it easy to find and use the remote control in the dark. The material used is naturally illuminating so it does not take up extra battery power.

The CS/CU-C28CKS split air conditioner and the entire range is available through its UAE sole distributor Al Futtaim Panatech, part of the Al Futtaim Group.
 
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© Press Release 2004