DUBAI, UAE: Born determined to help restaurants succeed, Cornerstone61 Consultancy (C61C) has launched in the UAE today. A new, next-gen F&B firm established by Gabrielle Mather, the founder and CEO of Restaurant Secrets Inc. – a company dedicated to creating and launching new restaurants, C61C was built to support entrepreneurs and existing, mature F&B businesses in achieving continued success through business strategy, operating and marketing solutions.
After opening over 300 new restaurants across the UAE since 2001 and continually being asked, “what does it take to make a restaurant successful?”, Mather realised a gap in the market for restaurants requiring post-opening support to help them survive and thrive through the first crucial, difficult year, and beyond.
“Over the last two decades at Restaurant Secrets, we have built brands from blueprint to incubation, developing our clients’ dreams with passion, cement, mortar and our expertise. C61C promises to take the journey of success into the next level post-opening. It specialises in 360 degrees’ solutions support to critical key areas of attention while running your restaurant – operations, financials and marketing,” said Mather.
C61C offers complete solutions related to everything a great restaurant needs to operate successfully – full marketing solutions including social media, digital marketing, brand development, websites, brand audits and strategy, in addition to financial management and full operational management with brand guardianship programs.
“All our engagements are built on trust and a level of mentorship. We bring skin into the game by getting involved in the solution stage and not just in auditing problems. C61C has been a dream of mine for the last three years, and the pandemic only re-enforced the urgency of the need for a firm of this caliber that strategizes our expertise into real solutions for our clients,” Mather commented.
Adding that having a strategic partner on board who understands F&B and provides a synergistic, value-based solution to operating, marketing and strategizing growth can help more restaurants survive and make a success of their first year in operation, and for many more years to come.
“Our solutions are always based on applying knowledge and mentoring entrepreneurs to lead independently. The learning curve of the first year with our expertise behind them prepares them for the sometimes rough ride in this competitive landscape, and the ability to handle this daunting challenge with the right tools. After having conceptualized over 300 concepts, feasibility studies and assisted hundreds of established restaurants achieve improved operations and profits, I have learned through real-life case studies and rising from every challenge that our industry has faced over the last two decades, including the recessions of 2008 and 2018, and the pandemic of 2020, that success is an intentional journey of learning fueled with grit, strategy, faith and wise alliances”.
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Cornerstone61 Consultancy (C61C), the brainchild of Gabrielle Mather, Founder & CEO of UAE’s leading F&B firm Restaurant Secrets Inc. is the progressive, next-gen answer to help restaurants succeed. In today’s industry, it’s no longer good that survives, it’s better, it’s excellent and it’s cut-throat. C61C focus on strategy, implementation, management and marketing of F&B businesses. After Restaurant Secrets Inc. successfully opened over 300 restaurants since 2003, C61C was launched in 2022 as a visionary new-gen F&B firm, determined to help restaurants succeed with focused 360 degrees’ solutions in operational management, marketing and brand growth.
Gabrielle Mather, Founder & CEO of Restaurant Secrets Inc. & Cornerstone 61 Consultancy, both specialized F&B firms based in Dubai has lived across the UK, Singapore & UAE. Her 25 years of experience as a Dubai resident along with her diverse international experiences are illustrated in both her business and personal life. She is a seasoned restaurateur and operator, and as a trusted F&B consultant she has been incubating F&B businesses since 2001. Gabrielle has led the development of over 300 F&B concepts with 360 degrees’ hands-on experience in BOH and FOH experiences with particular expertise in concept creation, menu development, interior design and brand development. As Ex COO & Co-Founder of Lincoln Hospitality, from 2018 to 2020, her leadership oversaw the rebranding and operational turn-around of four prime Emaar properties La Serre Bistro & Boulangerie, The Loft at Dubai Opera, Taikun and Distillery in the 2019 acquisition of the 100 million Capex venues by Restaurant Secrets Inc. With a Business (Marketing) degree from the University of Hartford, she is also a BVQI - ISO certified Quality Auditor and trained in luxury product development at the University of London.
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