Company target to provide turnkey testing facilities outside the UAE
Micro Automation Industries (MAI), a Dubai-based manufacturer and premium member of the Dubai SME 100 and Dubai Export, has launched its own testing laboratory to conduct quality testing on all Powermatic products in accordance to international safety standards.
The company invested on several testing equipment and machines designed to ensure quality and safety of all MAI's range of products. One of the testing equipment ensures that all Powermatic materials are non-flammable as well as conducts heat tests to guarantee fire resistance, wherein the product is exposed to extreme temperatures up to 100 degrees Celsius for an hour.
Meanwhile, the plug-and-socket-testing unit ensures the durability and breaking capacity of plugs while the plug is being inserted and removed into the socket. Several tests conducted showed that the products withstood being plugged in and out of the socket for 10,000 times without being out of specification.
"It has always been our aim at Micro Automation to uphold the highest quality and safety standards for our entire range of Powermatic products. By having our own testing laboratory, our customers are assured that our products are tested according to the requirements by the regulatory authorities in the UAE as well as the other countries where our products are sold," said Hazim Al-Hajjaj, Managing Director of Micro Automation Industries.
"The testing laboratory has been inspected by the Emirates Authority for Standardization and Metrology (ESMA) and by having it in our Jebel Ali Facility allows us to speed up the development process and certify that the safety standards of products are being checked continuously unlike similar products in the market. The testing equipment is an important investment for us as we strictly implement the quality of all our products, which are widely exported outside the UAE," he added.
Micro Automation's new testing laboratory provided a new market to conduct quality product testing on similar products locally and regionally. Currently, the company was approached by several government agencies outside the UAE to provide quality yet low-cost testing facility as well as to share the experience in product testing.
"We are now working closely with several agencies abroad to provide turn-key facility for safety testing of electrical accessories. This will ensure the continued growth of Micro Automation not only in providing quality testing equipment, but also providing training in testing technique for both products and the material used. This will gives credibility to our products having Powermatic brand" Al Hajjaj said.
Micro Automation, an ISO 9001-2008 certified, was recently awarded the Emirates Quality Mark by the Emirates Authority for Standardization and Metrology (ESMA). Its Powermatic products are also recognised in the UAE market and abroad as top quality products for its performance, packaging, and very low RMA.
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About Micro Automation Industries:
Micro Automation Industries is a Dubai-based manufacturer of a wide range of cost effective, microprocessor embedded products, Power protection and electronic controllers to consumer and industrial engineering community. Having accumulated expertise over 35 years in the field of engineering design, development, prototyping and manufacturing, Micro Automation has carved a niche as the best in the field of power protection. The credit for its success is owed to its strict quality standards and the utmost care taken to exceed customer expectations. All products of Micro Automation are manufactured in the UAE using the in-house developed product technology and manufacturing process. In 2009, Micro Automation has established a setup in KU Leuven Innovation and Incubation centre in Belgium for Knowledge development and SMT assembly.
Micro Automation was ranked number one in Innovation for 2011 by the Dubai SME 100. It was also recognised as the "Technology Company of the Year" at the Arabian Business Achievement Awards 2008, for its remarkable achievements in the field of engineering design, development, prototyping and manufacturing. In 2008, the company also received the "Best Hardware Product" for its product 'Powermatic', at the Arab Golden Chip Award 2008, in Beirut, Lebanon at the MENA ICT week organised by Arabian ICT association. Micro Automation also achieved strong reviews for its product 'Powermatic' at CeBIT 2007 in Hanover, Germany; and also received Windows Editor's Choice award in 2006 and 2008.
Furthermore, upon the Invitation of the Emirates Competitiveness Council (ECC), Micro Automation took part in the World Economic Forum (WEF) annual Executive Opinion Survey. Its valuable input supported UAE to jump 3 places - from 27 in 2011-20I2 to 24 in 2012-2013 in the Global Competitiveness Report.
About Powermatic:
Powermatic is the flagship product of Micro Automation Industries and the brand name for its line of power protection products and a new concept of multiple power protection for various equipment at home and offices.Powermatic is powered by a built-in microprocessor, designed and developed by Micro Automation, which provides comprehensive monitoring of electrical supply and connecting equipment only when the supply is within safe levels. It provides thorough protection to a wide range of electronic appliances from different types of power disturbances. It carries out comprehensive monitoring of the electric supply and prevents deviated power quality from reaching electrical equipment. In addition, the Powermatic only connects the equipment when the supply is within safe levels. Unlike other solutions available in the market such as surge protectors, which provide one type of protection, the Powermatic offers seven types of protection. These protections are for over voltage, under voltage, under frequency, over frequency, interruption, loose connection, and power surges. Using the Powermatic reduces power consumption, eliminates fire accidents, provides external protection, extends equipment life, reduces maintenance costs, maintains higher efficiency, and ensures quality power.
Powermatic products are recognised in the UAE market and abroad as top quality product for its performance, packaging, and low RMA. All Powermatic products follow a strict quality management system based on ISO 9001-2008 standards and the utmost care Micro Automation provides to exceed customer expectations.
For more information, please contact:
Rose Manaog
Tel: +971 4 39092960
E-mail: rose.m@actionprgroup.com
© Press Release 2013


















