Building materials group to showcase its environmentally responsible product line-up in Dubai

Dubai, May 4, 2009: Mapei, the global adhesives, sealants and chemical products for building giant, will showcase its 'green' products range to UAE-based architects, designers and master developers later this month. The company, whose high-tech adhesives and building materials have pushed back the boundaries for the local construction industry since its recent debut, today announced it will turn the spotlight on its specialist environmentally-friendly products at key regional flooring trade fair, Domotex Middle East.

Mapei's participation at the three-day exhibition, scheduled to be held in Dubai from May 17 to 19, 2009, is a firm statement of the company's commitment to extending its presence in the UAE market and rolling out a product portfolio which has been an inspiration for designers around the world. Mapei adhesives and ancillary systems for finishes have become integral to key global projects ranging from airports such as Heathrow Terminal 5 and Dubai International Terminal 3, mass transit metro systems in Singapore, Athens, Milan, London and currently, Dubai to 'high style' signature buildings such as the Sydney Opera House, KLCC (Petronas Towers), La Scala in Milan, Burj Al Arab, Emirates Palace Hotel and currently The Armani Hotel at Burj Dubai..

Mapei's local subsidiary, Innovative Building Solutions LLC, have established a growing presence in the UAE, with a technical training centre and a manufacturing facility. Its range of technologically advanced products are opening up new horizons for the local construction industry too by offering a 'right product - right first time' approach backed up with the highest level of technical support in the industry. Rapid setting and hydrating screeds and adhesives being one key area where project programs can be fast-tracked withought compromising quality nor environmental responsibility. This means Mapei's products can help keep projects complete on time, on budget and in line with the green policies and initiatives such as those of HH Shaikh Mohammed Bin Rashid Al Maktoum in Dubai and Masdar in Abu Dhabi.

The Mapei Group is committed to its 'green' position and in addition to showcasing its LEED compliant product range, will also feature projects two of its key projects to architects and designers at the exhibition's Designer Corner. Mr. Laith Haboubi, the companies Business Development Manager, said: 'Mapei is offering several new alternatives to the construction industry in the UAE, and the market has in turn been very receptive. 

'Mapei's technical excellence coupled with over 71 years of experience has given it the unique ability to meet both the stringent demands of builders, and, crucially, the creative requirements of interior designers, bringing change and progress to the sector. Our 'green' products line in particular has a significant contribution to make to the local construction industry to help it adapt to the new environment requirements.' 

Visit Mapei at the Domotex Exhibition, Dubai World Trade Centre, Hall 4, Stand B70; and the Designer Lounge in Hall 3, on the opening day, Sunday 17th at 2pm for Mapei's seminar on 'products which contribute to a greener environment and indoor air quality' where added benefit can be gained   through the understanding and selection of the correct adhesive materials at the special Designer Corner.

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About MAPEI 
Founded in 1937 in Milan, Mapei is the world's largest manufacturer of adhesives and complimentary products for the installation of all types of floor and wall coverings. The company is also specialized in other chemical products for building: from waterproofers to special mortars, from admixtures for concrete to products for the restoration of historical buildings. Over the past 70 years Mapei has initiated an internationalisation strategy to include manufacturing facilities all around the world ensuring local needs for all customers and reducing transportation costs.

With a forecasted turnover of Euro 1.7 Bn in 2008 and 6,000 employees, the group consists of 57 associated companies including 54 production facilities worldwide across 5 continents and 24 countries

In addition, Mapei invests significantly in research and development in order to both produce the most environmentally-friendly, technically advanced materials that meet with the most stringent international safety standards and regulations. Professional on-site technical assistance and specification consultation is available for construction professionals worldwide

For Further information, contact:
Marwa G. El-Moniery
Marketing Communications Co-ordinator
Tel: 056 6033361
m.moniery@ibs-mapei.ae
www.ibs-mapei.ae
www.mapei.com

© Press Release 2009