Growth of prepaid cards in UAE spurs exciting new bespoke products such as the Picture Prepaid Card
Dubai, UAE, 16 February 2014 - Majid Al Futtaim Finance, a pioneer of the prepaid industry in the region, has continued to fuel the growing demand for Prepaid Cards and Gift Cards by introducing a versatile portfolio of products since 2010, including the popular Just For You Gift Card. Now, prepaid cards are reaching new levels of convenience as Majid Al Futtaim Finance launches a bespoke service called 'Picture Prepaid Card' which offers users, gift-givers or businesses the freedom of personalisation.
"Majid Al Futtaim Finance has always believed in empowering our consumers with products that are flexible and convenient, as demonstrated by the success of our wide range of prepaid products," said Rasool Hujair, CEO of Majid Al Futtaim Finance. "Our latest offer, the Picture Prepaid Card, is a new feature that brings the freedom of customisation so cards are bespoke to the individual needs of the user, whether as a gift, for personal use or for business purposes. No other Prepaid Card or Gift Card in the Gulf Region currently offers this product, and we're pleased to again lead the path for innovation for the prepaid industry."
In just a few simple steps, users can customise their prepaid card or gift card by uploading a favourite photo of their choice, or choose from a large image bank on Majid Al Futtaim Finance's Picture Prepaid Card portal. Including personalised text is also a separate option, paving the way for bespoke birthday or congratulatory messages. Customers can also choose from Standard or Premium packages for a nominal fee, offering varying levels of design, which is ideal for businesses that want to create branded corporate gift cards.
Prepaid Cards are becoming the accepted norm for a wide variety of purposes, whether it be for gift-giving, personal shopping or for travel abroad. According to Visa, more than 45% of business and leisure travellers in the UAE find it inconvenient to carry large amounts of cash when they travel.1 Moreover, the UAE prepaid market is expected to grow at an annual rate of almost 29% annually from 2012-2016.
A first of its kind for the UAE market, Majid Al Futtaim Finance is taking the Prepaid Card and Gift Card industry to heightened levels of convenience, flexibility and choice for today's consumer.
For more information on the Picture Prepaid Card, please visit: www.maffinance.com
About Majid Al Futtaim Finance LLC
Majid Al Futtaim Finance LLC is a 100% owned subsidiary of Majid Al Futtaim Ventures. The objective of this venture is to fulfil our vision of becoming the consumer's credit card and prepaid card of choice. Majid Al Futtaim Finance LLC currently issues VISA and JCB credit cards as well as prepaid Visa cards in the UAE and has plans to expand across the Middle East & North Africa.
1Visa Prepaid Travel Card Study 2013
© Press Release 2014
