Loylogic offers modular, scalable, regional and international loyalty solution for organisations in the Middle East
Companies in the GCC have seen 29 per cent increase in customer retention by implementing effective loyalty programs, according to statistics released by Loyologic Inc., a leading loyalty solutions provider to companies worldwide. With aims to help regional organisations maximise the advantages of a well-executed loyalty scheme, the company has announced that it is offering modular, scalable and full international loyalty solutions and services to assist organisations across industries including financial, travel, retail and telecom in reaching their business objectives amidst the current economic downturn, through re-engineering existing loyalty programs or launching new innovative loyalty schemes.
Backed by more than 70 combined years in designing, implementing and operating loyalty programs, Loylogic has grown into a pioneer of the loyalty industry through its innovative reward solutions, such as 'Loypay', a revolutionary and patent pending reward payment technology that allows for fully flexible points-plus-cash reward payment. By utilising technology and proprietary loyalty methods, Loylogic is able to increase the value of the loyalty program's miles or points, making each individual program currency perceived to be as valuable as cash. In addition, the company provides a full range of solutions and consultancy services, which allows organisations to launch fully customized loyalty programs to specifically suit companies' specific needs and restraints.
"Our goal is to help companies provide a more valuable loyalty currency to their customers, and thereby boost their sales revenues," said Mamoun Masarweh, General Manger, Loylogic Middle East. "By empowering regional businesses with the ability to steer deferred revenues and increase customer satisfaction through an easy-to-integrate loyalty solution that combines state-of-the-art patented technology and services, we aim to contribute to the growth of the region's economy, while growing our business and the customer loyalty program market in the process."
Loylogic's success stories in the region include the 'Etihad Guest' loyalty program - the award winning frequent flyer program by Etihad Airways, the national airline of the UAE, which recently won laurels at the 21st Freddie Awards 2009 in Fort Lauderdale, Florida, replicating its success of the previous years. Loylogic innovations helped 'Etihad Guest' win as many as four Freddie Awards, including the coveted awards for Best Website and Best Award Redemption. The 'Etihad Guest' loyalty program integrates with Loylogic's massive online rewards catalogue featuring a network of close to 200 reward merchants worldwide that offer over 2,000 merchandise, experience, charity or auction rewards. Furthermore, the program also involves Loylogic's 'Slider' tool that allows members to select whatever combination of cash plus miles to complete their purchase. The 'Slider' enables members full flexibility to complete a transaction and instant redemption; redemptions with little as one mile are possible. In addition, the underlying Loypay™-algorithm generates values of up to 100 dollars per mile spent, a value that no other program in the industry can match.
"Beyond the specifications and objectives of our clients, we build loyalty programs based around the core values of providing more flexibility, less restriction, more responsiveness and much more rewards. The success of our collaboration with a leading company such as Etihad Airways underlines our capability in providing attractive programs that generate higher sales and revenues for organisations that operate on a massive scale. We are working towards educating organisations on how loyalty programs can help them reduce mass marketing spend and benefit more on efficiently hitting their specific target market. We are also optimistic that the excellent initiatives being undertaken by regional governments to steer the economy towards an upward track will further expand the market for loyalty programs," concluded Masarweh.
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About Loylogic
Founded in 2005 by executives from some of the world's leading loyalty marketing agencies and programs, Loylogic is the leading provider of global reward solutions, helping clients worldwide to differentiate their loyalty programs by combining loyalty expertise with state-of-the-art technology and a fast-growing reward merchant network. The company's aim is stated as: Making Miles & Points More Valuable than Money™. Loylogic Inc. is a global, independent company with headquarters in Zurich, Switzerland and an office in Dubai, United Arab Emirates. For more information, visit www.loylogic.com
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
© Press Release 2009
