LG Electronics (LG), a pioneer and leader in Home Appliance convergence, has unveiled its newest invention, the LG Steam Washing Machine.
The unit incorporates innovative steam technology in the washing process for the first time in the world and will be available in Saudi Arabia through United Yousef Mohamed Naghi Co. the sole distributor of LG Electronics home appliances & Consumer Electronics in Saudi Arabia.
Mr. Simon Lee, the General Manager of LG Electronics Saudi Arabia said, after two years of development, for the first time LG has successfully incorporated the eco-friendly steam technology used to clean clothes with less water and energy, while preventing shrinkage and extending the life cycle of the garment. The newest offering also features the Refresh Course process, which allows consumers to deal with wrinkles without ironing.
He added that the LG Steam Washing Machine features the dual spray system, which sprays steam on the laundry for 40 minutes to improve washing performance and help rid it of harmful germs.
According to tests conducted by accredited testing, inspection & research institute, LG's newest offering improves washing performance by 21% over the company's conventional drum washing machines.
Whereas traditional high heat washing processes waste energy in heating up the water and the chamber, the LG Steam Washing Machine utilizes steam for the same result with just half the energy. It also reduces water usage by 27%. Further, the unit utilizes steam technology to clean its interior. Compared to traditional drum washing processes, the technology reduces the time needed dramatically.
Mr. Shon Kim, the product manager of LG Saudi Arabia said, The high-end drum type washing machines are also equipped with power line communication modems and LED Display mounted remote monitoring panels are placed in the living room or elsewhere within the home to allow users to monitor the laundry from afar. The remote controls provide such functions as starting/pausing and selection of different options on the washing machine.
The LG Steam Washing Machine has also been given a face-lift. As part of the effort to pioneer the stylistic evolution of electronic appliances and satisfy changing consumer demand, the company is adding various colours to traditionally white home appliance products. The LG Steam Washing Machine comes in different colours including silver and white and consumers can choose from among a variety of coloured panels. Kim added.
The LG Washing Machine has already won international acclaim. The U.S. publication Consumers Digest Magazine gave LG's drum type washing machines the Best Buy rating in the premium washer/dryer product group in its June edition. The magazine gave the units high marks for eco-friendliness and efficiency as well as for their diverse features.
"LG is committed to delivering a wide variety of premium, high-quality and high performance home appliances. And the LG Steam Washing Machine is just one example of that dedication to innovation and to the communities and industries in which we serve and lead," said Yoo Yoon Ki, Manager - Overseas Sales & Marketing of LG Electronics' Digital Appliance Company. As a home appliance maker, we focus on improving peoples' lives with convenient products. We believe this newest offering will have a huge impact on consumers' daily lives as well as on the environment."
Sheikh Ammar Naghi, the President of United Naghi Co. said, that our cooperation with LG Electronics is ideal & we present the best services for LG customers & we have a huge network of showrooms to present to the Saudi customer the best in home appliances products by LG which enforce our market share in the kingdom as one of the leaders in home appliances.
And he added that by launching this new steam washing machine we are supporting the Saudi campaign to save water & power consumption & I'm confident that the Saudi customers will welcome the new product which present a healthy & most advanced technology product by LG Electronics.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com
About LG Electronics Digital Appliance Company
LG Electronics Digital Appliance Company (DAC) is a technology leader and pioneer in home appliance convergence. LG DAC provides a total package of digital products for the home, including air conditioners, refrigerators, washing machines, cooking appliances and vacuum cleaners. LG is driving innovation in home appliance technology through products such as the world's first interactive refrigerator and the steam washing machine. LG DAC is building new growth opportunities in built-in kitchen appliances, commercial air conditioners and networked home appliances.
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