Jeddah: 24th July 2010: LG Electronics (LG), the world's leading innovator of home appliances announced launch of, Solardom light wave oven along with Krystal Steam Vacuum cleaner, Kompressor2 vacuum cleaner and Maestro Conventional microwave oven. The press event was held at LG cooking Academy in the presence of Mr. John Lee the Managing Director and Mr. Sanginn Lee, HA Senior Marketing Manager. The event was attended by all leading media.

With Ramadan around the corner, LG launched a newer version of internationally famous for design and performance Solardom Light wave Oven, Which has a three-in-one countertop cooking oven (appliance) that helps cook healthier and tastier without spending hours in the kitchen. This compact light wave oven utilizes light waves created by a combination of different type of heaters - Halogen, Sheath and Ceramic, each with different heating depth ensuring that food is cooked evenly. Heat is circulated more efficiently because of the round cavity and the light reflector, which concentrates light waves on the food. Using Halogen heating generates heat quicker, therefore eliminating the need for preheating.

Mr. Sanginn Lee, HA Senior Marketing Manager said "As a home appliance maker, we focus on improving people's lives with convenient products, the SolarDOM is a next generation cooking appliance and it will create a new kitchen lifestyle. Instead of purchasing a conventional oven and microwave, consumers need only the SolarDOM." The "New 2010 SolarDOM and Maestro has Saudi Arabian Autocook menus, such as traditional Kabsa" etc...

The Krystal Steam Vacuum cleaner boasts world's first motorizes dust compression, and has steam cleaning with Microfiber mop .It has a technique wherein steam functioning and vacuuming can be operated simlatanuesly. One of the distinctive features of this vacuum cleaner is Sani Punch. The Sani Punch vacuum attachment taps the surface of sofas and bedding more than 3000 times a minute pushing out those miniscule mites. It's an effective way of removing fine dirt and mites which causes Breathing allergies.

Mr. John Lee, Managing Director of LG Electronics Jeddah added. "We at LG Electronics always look for innovative solutions for our consumers and new Compressor Steam vacuum comes with a number of clever features including a steam nozzle, super strong suction, easy-to-empty barrel and the unique Sani Punch feature. This clever technology will make household chores easier whilst saving time and energy, leaving more room for relaxation in Ramadan."   

The Kompressor2 Vacuum cleaner has been designed keeping in account the hygiene, convenience and healthcare factors. It has a Turbo cyclone system that gives a reinforced cyclonic effect i.e.  Big and small dust particles are eliminated together into a simple dust bin. This innovative technology doesn't need a conventional filter inside the container. So, it can't be clogged and the end user only catches the container to empty.

LG Electronics launched these products specially to make the daily household chores easier and simpler. LG Electronics is very positive about the feedback on the launched products which will hit the market this week.

-Ends-

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat

panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

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