"3 REASONS"FOR THE MIDDLE EAST
Vienna, 2nd May, 2004: Three hotels among the InterContinental Hotels group (IHG), the world’s largest hotel group by number of rooms, the InterContinental Vienna, InterContinental Prague and InterContinental Budapest, are key destinations in Central and Eastern Europe. Together the three capitals share a long history and are the perfect places for today’s demanding traveller to spend some unforgettable time.
In the future Vienna Prague and Budapest will be working close together as they are forming a perfect sales cluster in the heart of Europe.
The first 3 REASONS marketing activity is to announce a launch of a special Middle East Promotion.
Mr. Christian Pertl, Area Director of Sales and Marketing Austria and Mr. Robert Landsman, Director of Sales Prague, introduce the concept of 3 REASONS in Jeddah, Riyadh, Kuwait, Doha, Abu Dhabi and Dubai.
“With the accession of several Eastern European countries into the European Union on May 1st, the European Union is coming closer together which is why the triangle makes perfect sense and is the only logical approach to marketing these three outstanding hotels”, says Hans W. Olbertz, Divisional Director of Operations, Austria and Eastern Europe.
From 1st of July to 10th of September, 2004 all the restaurants and cafés of the3 REASONS hotels serve original Oriental food especially for hotel guests from the Middle East - cold mezze, hot mezze, main courses and desserts. A daily Oriental evening buffet and an oriental breakfast corner will be prepared with the support of chefs from InterContinental hotels in the Middle East.
The Executive Chef of the InterContinental Vienna, Ademir Husagic, worked for some of the most prestigious Hotels and Restaurants in the world like the Dorchester and Landmark in London or the Burj Al Arab in Dubai and is very familiar with the Middle Eastern cuisine.
In the years he spent in Dubai, not only did he start to appreciate the Oriental food, as a matter of fact it became his favorite in private life.
Together with the support of the Arabic Chef from the InterContinental in Cairo, he would like to share some of his best recipes.
All guests paying for a suite receive special treatments and reductions. Fresh fruits await the guest when entering the room, fresh dates will be provided, 10% discount off of all food and beverage consumptions, 50 % discount on laundry services and - only available in the InterContinental Vienna – a butler service are some of the features that the hotels are offering for the comfort of their Middle Eastern guests.
The distances between the 3 cities range from 250 km (2 and a half hours’ drive) to 540 km (6 hours’ drive) and can be overcome easily with a rent limousine with driver, car or by train.
There are plenty of opportunities for shopping and sightseeing – all three cities offer some of the most interesting sights and most famous shopping streets in Europe.
Vienna, Prague and Budapest are safe and clean cities and thus the perfect place to enjoy outdoor-activities with the whole family - all day long!
Whether it’s the trendy scene or athletic action, wooded leisure oases or great beaches, whether one wants to discover the city on a bicycle, or enjoy a wellness program – every guest can be certain to find what he is looking for in this multi-faceted cities.
Vienna is a name intertwined with dreams of imperial splendour, of opera, balls, waltzes and coffee houses. The InterContinental Wien is located in the very heart of Vienna, opposite the Stadtpark, just a few minutes' walk from the State Opera, Concert Halls, St Stephen's Cathedral and Imperial Hofburg Palace, business district and the main shopping area.
The hotel features 453 newly renovated guest rooms and suites, all thoughtfully appointed for a comfortable and relaxing stay. The Club InterContinental® floor offers luxurious upgraded facilities for the discerning traveller.
The InterContinental Wien hotel features a choice of dining rooms, serving an extensive selection of innovative Mediterranean and Viennese cuisine, while 24-hour Room Service provides the option of dining in the comfort and privacy of the guest room.
The InterContinental Wien hotel stands for unmatched attention to detail and a tradition of excellence.
Prague is the fascinating and beautiful capital of the Czech Republic, the Golden City of 100 spires and towers. Welcome to the InterContinental Prague hotel, superbly located in the historical centre and within walking distance of all the city sights. Enjoy the five-star luxury of this fully renovated hotel.
The 372 guest rooms and suites have been completely refurbished to provide both luxury and comfort, while our exclusive Club InterContinental® floor and lounge offer the ultimate in upgraded services and amenities. The hotel has three designated non-smoking floors and one room specially designed for disabled guests. Newly, from February 2004, the hotel offers in-room High Speed / Broadband Internet access at charge and WIFI in all public areas, restaurants and functions rooms.
Unique dining experiences await guests at the InterContinental Prague hotel. Zlatá Praha Restaurant enjoys a reputation as one of the finest restaurants in Prague and offers exceptional Czech and international cuisine, while breakfast is served in the elegant setting of Primátor Restaurant, complemented by beautiful views over the Vltava River. Live jazz music is featured at Duke's Bar & Café.
The InterContinental Budapest offers more than any other five-star hotel in Hungary. Whether meeting to discuss business or to share an espresso and a slice of delicious cake, the InterContinental Budapest is unmistakably in the heart of it all.
The InterContinental Budapest is situated right next to Chain Bridge on the Pest side… a location that lends new meaning to the term 'Where East and West Meet'. Voted 'Best View' in Budapest, the hotel overlooks the Danube and Castle Hill, while maintaining easy access to the shopping and business districts which are both only a few blocks from the hotel. When location is a consideration, one need not consider other than the InterContinental Budapest.
With 398 rooms, over half of which have breathtaking views of Castle Hill, Chain Bridge and the beloved Danube, the InterContinental Budapest offers more rooms than any other five-star hotel in Hungary. The hotel offers numerous bedding types including king-size, queen-size, two double beds and two twin beds. All the features are wrapped in a fresh and timelessly decorated room, which reflects the pastel colours of the city.
Photodownload for free: www.ihgphotolibrary.com
Please register first (click “please enter above”), then search under the name of the city.
-Ends-
For printed copies and more information please contact:
InterContinental Vienna
Johannesgasse 28
A-1037 Vienna
Austria
Tel: +43 1 711 22 0,
Fax: +43 1 713 44 89
www.vienna.interconti.com
E-mail: vienna@interconti.com
InterContinental Prague
Námestí Curieových 43 / 5
Prague 1
Czech Republic
Tel: +420 2 96 63 11 11,
Fax: +420 2 24 81 12 16
www.prague.interconti.com
E-mail: prague@interconti.com
InterContinental Budapest
Budapest V.
Apáczai Csere J.u. 12-14
H-1368 Budapest
Hungary
Tel: +36 1 327 6333
Fax: +36 1 327 6357
www.budapest.interconti.com
E-mail: budapest@interconti.com
InterContinental Wien
Veronika Reiberger
Head of Press and Public Relations
veronika_reiberger@interconti.com
Tel.: +43/1/711 22 8524
© Press Release 2004
