Leading company highlights technology utilized for innovative fireproof coating at 2nd Annual Middle East FireSafe 2011
Jotun Paints, one of the world's leading producers and distributors of paints and powder coatings, has revealed that some of the major landmarks in the UAE are ably protected by Jotun 'Steelmaster', a fireproof Intumescent coating that protects steel structure against cellulosic fire. The leading company has also announced its participation at this year's 2nd Annual Middle East FireSafe 2011, which opened today (September 26, 2011) and will run until to September 28 at the Habtoor Grand Resort and Spa. During the event, the leading paint company will be highlighting the technology used for this breakthrough fireproof coating. Major UAE landmarks protected by Jotun 'Steelmaster' include Dubai Metro, the Meydan Race Course, the GCAA New Navigation Centre and the Abu Dhabi Marina Mall expansion.
According to recent reports, the Middle East construction industry is projected to deliver projects worth USD 500 billion by 2015, this influx is also expected to key in an increased investment towards more health, safety and environment (HSE) products and services to help ensure safety in the work environment and to drive down operational costs. Jotun 'Steelmaster 60WB' is specially formulated water based, full EPA VOC compliant and advanced technology thin film Intumescent coating. The product has been designed for use as a reactive midcoat in a full passive fire protection system of steel structures in commercial buildings, airports, shopping malls, public buildings and warehouses. Jotun is seeing a growing demand for protective coatings supporting architects, developers and consultants to adopt and implement better HSE standards among current projects.
"We are seeing an influx of construction projects worldwide, and in the Middle East the key countries are UAE, Saudi Arabia and Qatar. Along with this increase comes the growing concern for more HSE standards that can assure the safety and security of workers on site," said John Warner, Category Manager Intumescent Coatings, Jotun Coatings. "Our participation at FireSafe 2011 will give us the opportunity to highlight our unique technology used for our new fire resistant coatings 'Steelmaster', and show its significance across today's growing number of development projects."
Safety experts have shared that in the outbreak of a fire, unprotected steelwork can easily reach a temperature of 550"C in only a matter of minutes. At this temperature, the steelwork can lose its load bearing capacity and cause the supporting structure to collapse. During a fire, 'Steelmaster' expands into a char-like insulating layer and greatly extends the time needed for the steelwork to be weakened by rising temperatures. 'Steelmaster' protects steel structure against cellulosic fire for a period of 30, 60, 90 and 120 minutes allowing more time for safe evacuation and for the fire services to bring the fire under control.
"With the vibrancy of the construction segment, developers have placed a high premium on the delivery and completion of projects without sacrificing on quality and services. We see this as the perfect opportunity to leverage our protective coatings across a high potential audience like consultants, architects and HSE experts. We look forward to develop new alliances and opportunities within the region at Firesafe 2011," concluded John Warner.
-Ends-
About JotunFounded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers, established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including the plant in the Al Quoz area of Dubai, UAE - the biggest worldwide for Jotun and the Middle East.
Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor/Concrete Protection, Powder Coatings and Intumescent Coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
© Press Release 2011
