· Customer experience sits at heart of ARCH concept, delivering a premium experience every step of the journey

· Significant investment by retailer network will contribute to Jaguar Land Rover's future growth and success

· Consistent look and feel will be found at all Jaguar Land Rover retail sites thanks to globally implemented standard architecture, interior design and use of materials

Dubai, United Arab Emirates – An ambitious four-year programme to roll out Jaguar Land Rover’s all-new retailer corporate identity is well underway throughout the British carmaker’s Middle East and North Africa dealer network. Known as the ‘ARCH Concept,’ within the next two years every Jaguar Land Rover showroom and workshop facility within the region will have benefited from the redesign, which is being applied on a global basis. ARCH goes beyond a simple ‘look and feel’ makeover, albeit one which incorporates striking new architecture and stunning interior design, to place the customer experience at the very heart of the entire Jaguar Land Rover retailer network, ensuring each individual customer enjoys a premium experience whenever and wherever they interact with the company.

Two years into the brands’ programme, there is at least one ARCH facility in each country within the region. The roll-out of the ARCH Concept is scheduled for completion by the end of 2019.

The creation and implementation of the dual-brand ARCH corporate identity has been driven by Jaguar Land Rover’s significant growth in recent years which is set to continue with the introduction on a raft of exciting new products in coming years. Requiring a significant level of investment from their side to reflect Jaguar Land Rover’s major recent and future product developments, some dealers will extensively rebuild and refurbish their existing facilities while others will build from scratch on brand new sites. By the end of the programme, dual brand showrooms will feature the eye-catching “ARCH” design, decorated in colours which are unique to Jaguar Land Rover – Sunshine Grey and Champagne Silver. The showroom facades are designed in such a way as to frame the product line of each marque within extensive glazed areas, creating what some have called a ‘jewel box’ effect.

As the customer enters the showroom they will be met with an interior environment that, like the exterior of the building, expresses the modernity of Jaguar Land Rover’s current design philosophy. A single reception area serves both the Jaguar and Land Rover brands and customers wishing to inspect the product lines will head left or right to see the two, distinct vehicle ranges. Workshop areas too will benefit from the redesign, which will cater for the anticipated growth of the overall Jaguar Land Rover vehicle station through additional workbays and parking areas.

In implementing the ARCH corporate identity Jaguar Land Rover is placing the customer right at the heart of its operations. The ARCH concept therefore incorporates a ‘customer core’ area, which is designed around the notion of a lounge in which customers can relax in a premium environment, which they are accustomed to.

Justin Weaving, Network Development Director for Jaguar Land Rover MENA said: “The luxury car market is hugely competitive but by creating a globally consistent premium environment, both in terms of the design and customer journey, we at Jaguar Land Rover are seeking to position the company for even greater levels of future growth and success. Knowing the products that our development teams have in the pipeline, we are fully confident that our dealer network will reap the reward of their investments. Equally, we believe our customers will appreciate the ARCH concept’s role in ensuring a premium experience in every element of their ownership of a Jaguar Land Rover vehicle.”

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About Jaguar Land Rover MENA:
•        Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

•        We employ nearly 40,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

•        At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion in the last five years and in the current year alone will spend over £3 billion on new product creation and capital expenditure. In 2016 Jaguar Land Rover sold 583,000 vehicles in 136 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.

•        Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 20 markets and their respective retailers in the Middle East and North Africa region

•        Engineering Vehicle Testing Centre operates in Dubai, with a  dedicated Jaguar Land Rover Training Academy that is the first of its kind in the region

•        A dedicated Jaguar Land Rover parts distribution centre is open in Jebel Ali Free Zone to service the entire region

•        Currently employs circa 84 employees, supporting 39 dealerships across 20 markets

•        Forecasted to grow to 58 dealerships across 20 markets by 20/21, with strategic actions planned to further strengthen the regional dealer network

© Press Release 2017