IndiOro Lines to be showcased at the JJ Valaya Fall Winter Extravaganza
November 12, 2006,
Dubai, UAE: IndiOro, an upscale jewelry brand that blends quality craftsmanship fused with modern European inspired tastes has expanded its profile by launching its 7th line of exquisite and youthful jewelry, 'Calista'. The launch of Calista was inaugurated by India's top fashion designer JJ Valaya, who included IndiOro jewelry as key accessories in the grand JJ Valaya Couture Show for the Fall Winter of 2006 07 at the Jumeirah Beach Hotel on the 11th November 2006.
Targeting today's fashion-oriented consumer, IndiOro harmoniously adds the youthful quality and aesthetics of natural elements to its contemporary Calista line. The extension is sure to thrill and complement the region's top jewellery dealers who have witnessed models wearing different IndiOro lines at the high profile fashion show by the Fashion Guru.
In addition, IndiOro is looking at a long term strategic tie up with JJ Valaya wherein IndiOro will produce exclusive designer jewellery inspired by JJ Valaya's artistic vision.
Jitu Soni, Director of IndiOro stated, "We are delighted to offer Calista to our elite clientele, which admires artistic jewellery. Designs of IndiOro synchronize the creations of Valaya, depicting culture in a modern avatar."
"This Creation is a result of the changing perceptions of people in today's contemporary world. With an ever growing demand for innovation in designing we are committed to offer new and exclusive designs that can meet the requirements of today's discerning jewellery lover." he added.
JJ Valaya, Chief Guest at the event said, "JJ Valaya as a brand chooses its partners carefully to safeguard its brand positioning. The choice of IndiOro as a partner was a natural one as they understand our core philosophy of quality combined with high design. We are pleased to be present at this launch and am very confident that IndiOro will translate our design ethos for the Middle East Jewelry market with the passion and quality that it is known for. I trust once our negotiations are over, our proposed tie up with IndiOro will be successful."
IndiOro, a brand managed by Indigold Factory dmcc, located on Sheikh Zayed Road at the Jewellery and Gemplex, is renowned for its legacy and carries the same quality of ancient Indian craftsmanship once available only to the elite Maharajas and the Nobles of Ancient India. Using modern state of the art machinery helps IndiOro create impeccable yet beautifully wearable designs. IndiOro offers an array of jewellery lines available at most upscale jewellery outlets throughout the Middle East. IndiOro jewellery is also available in Europe through their distributors. IndiOro creations will also be available at the JJ Valaya boutique located on Al Wasl Road in Jumeirah.
In addition to Calista, IndiOro incorporates six other collections that cater to the tastes of every woman for every occasion, viz. Klassiq, Senorita, Iskari, Dazzling Diamonds, Angara and Victorian. As every woman is different so is every creation of IndiOro.
-Ends-
About Valaya:
The House of Valaya is one of India's most revered and leading luxury fashion and lifestyle house. It is involved in design, manufacturing and retail of fashion and lifestyle products including apparel (Couture, Diffusion and Prt), accessories, home and signature tapestries and luxury flowers under a host of brand names namely JJ Valaya 'Muse', JJ Valaya 'Couture', Valaya Quantum, Studio Valaya, Valaya Home and VALAYAfnp.Fleur.
Founded by brothers, JJ Valaya and TJ Singh in 1992 in New Delhi, India with the launch of its couture label: JJ Valaya , the group has consistently grown over the years and is today one of the country's most revered luxury brands. 1996 saw the birth of the label: Valaya Home along with the launch of JJ VALAYA 'Life', their first flagship store in Delhi which, till date, remains the largest in India. In 1999, the group expanded its operations into Prt with its label: Studio Valaya. Later the second JJ Valaya flagship store was introduced in Dubai on the upmarket Al Wasl Road in Jumeirah. The fall of 2006 saw the commercial introduction of its all-new diffusion label: Valaya Quantum.
The House of Valaya was born in 1992 with a workforce of three persons working out of a 150 square feet room. Today the group employs more than 350 persons and works out of its 40,000 Sq. feet facility on the outskirts of New Delhi in India.
More details can be found by visiting www.valaya.com.
For further information on IndiOro please visit www.Indioro.com
For further information please contact:
Dolly Nadar
O2 Marketing Communications
E: dolly.n@o2mc.net
M: 00971 50 2510966
O: 00971 4 2299842
W: www.o2mc.net
© Press Release 2006
