Middle East: As part of its on-going expansion in the GCC, Groupe PSA GCC has appointed Sridhar Govindarajan, as Head of Quality and Training.

Reporting directly to Peugeot’s Managing Director for the region, Rakesh Nair, Sridhar Govindarajan will oversee all aspects of customer care and product quality, as well as learning functions for Peugeot’s network of retail importers across the GCC.

Sridhar Govindarajan will play a vital role in the brand achieving the goals of its ‘Push to Pass’ strategy of which a core focus is customer experience. PSA’s ‘Push to Pass’ strategic plan is the first step towards Groupe PSA’s vision to become a global carmaker on the leading edge of efficiency and a benchmark supplier of mobility services. To achieve this objective, the Group plans to take up the major challenges facing the automotive industry, and accelerate the implementation of projects that transform growth and efficiency, particularly in digital technology. The Group’s aim is to increase its sales outside of Europe by 50 per cent by 2021 and to position its automotive brands in new markets.

Commenting on his appointment, Sridhar Govindarajan, Head of Quality and Training Groupe PSA GCC said: “Peugeot is committed to offering the very best experience to its customers – both new and existing – and it is our priority to ensure that every single brand touch point our customers come into contact with are positive experiences. I know that Peugeot has a strong and dedicated team of retailers here in the GCC and I look forward to working with them to deliver a truly unforgettable Peugeot experience for consumers in the region.”

Sridhar Govindarajan has over 25 years’ experience in the automotive industry. He most recently served as the Head of TCS, Nissan India and also worked with Nissan Middle East for over 15 years as Director responsible for TCS (Total Customer Satisfaction), Research and Development, Technical Training and Customer Call Centre management. He has a wealth of relevant experience to undertake the role and make a positive impact on the brand’s on-going rebirth in the region.

Groupe PSA has been making an aggressive comeback in the region with a focus on Peugeot and has experienced a significant period of growth. In the first quarter of this year, the brand posted record-breaking sales results with huge growth of 143 percent compared to the same period last year. And as the first half of 2019 closed, the French automotive manufacturer, reported a 60 percent year-on-year increase in sales in the GCC.


Stimulating, rewarding driving, sleek design, and uncompromising quality form the brand’s pledge to its customers and help produce the emotion provided by each PEUGEOT vehicle. Operating in around 160 countries with more than 10,000 points of sale, the brand sold more than 1,740 000 vehicles in 2018. PEUGEOT combines exacting standards, allure and emotion with the goal of being the definitive high-end, broad-based brand with global reach.

PEUGEOT press contacts
Lana Al Ghafir
Account Executive

© Press Release 2019

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