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Three signature brands participate in this year's yummex Middle East
Dubai, United Arab Emirates: General Mills, the global food company with a presence in over 100 countries, is highlighting three of its signature brands at this year’s yummex Middle East, which takes place in Dubai from September 18th to 20th.
The exhibition, which is considered the place to be for everyone in the sweets and snacks industry, brings together the world’s best products with the region’s quality buyers. This year’s participation represents the ideal occasion for the 150-year-old company to showcase its heritage, leadership and innovation highlighted through three of its signature product lines – Häagen-Dazs, Nature Valley and Betty Crocker.
Mr. Ali Shaikh, Commercial Director at General Mills MENA, commented: “General Mills is a leading global food company that serves the world by making food people love. The objective is to drive that vision in the MENA region with our brands. We reiterate our commitment to the region by offering products and improvements that are aligned with the changing consumer attitudes towards food.”
Häagen-Dazs is an ice cream brand known for its leadership and superiority over other ice cream with its style and taste. With no additives or artificial flavouring, the real and pure ingredients combined with major flavour variations contribute to Häagen-Dazs’ denser, smoother texture. The brand has recently launched its range of stick-bars in the Middle East with 5 unique and bold flavours; that’s in addition to its pint-sized and mini-cup formats.
Nature Valley is a leading crunchy snack brand in the United States and the Middle East. It has a unique recipe of wholegrain oats and natural ingredients, and is one of the best sources of energy with simple and delicious ingredients including oats, honey, roasted almonds, chocolate, berries and coconut. Nature Valley’s unique crunchy experience is now enhanced with new attractive packaging for people on the go.
Betty Crocker is a global leader in dessert mixes and has been a loved brand in the Middle East for over 50 years. The easy-to-use range has a selection of delicious products, including super moist cake products in 11 different flavours, a sumptuous range of café treats such as cheesecakes, molten lava cakes and everyday snacks such as brownies and pancakes. This summer season, Betty Crocker has introduced its range of new refreshing cold treats, including crème caramel, panna cotta and whipping cream. The new range will be on display at yummex Middle East.
Visitors at this year’s yummex Middle East event, which takes place at Dubai International Convention and Exhibition Centre from September 18th to 20th, will be given the opportunity to sample and experience a solid line-up of General Mills favourites.
About General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2017 consolidated net sales of US $15.6 billion, as well as another US $1.0 billion from its proportionate share of joint-venture net sales.
© Press Release 2017