Copies of the guidebook to be distributed for free at the event and in other exhibitions
The English edition of the bi-annual 'Eye of Dubai' guidebook will be officially launched during the Media and Marketing Show 2007, which is one of the region's largest digital media exhibitions that will be held at the World Trade Centre from November 11-13, 2007. The release of the comprehensive Dubai guidebook has been strategically scheduled to coincide with the onset of the UAE's exhibition season, during which time the demand for the Eye of Dubai guides rapidly increases.
The comprehensive guidebook, which is endorsed and supported by the Dubai Government, provides the latest information about the emirate and includes maps of popular destinations and detailed reviews about all aspects of life in the city. Some 20,000 Eye of Dubai guidebooks have been initially published with several copies to be distributed for free at the Show and in other upcoming exhibitions and events.
"Eye of Dubai is a must-have for all visitors and even residents as it is the most up-to-date guidebook available in the UAE. Tourists will find it a handy companion as it lists popular landmarks, new attractions, cultural destinations, nightlife, hospitality services and even health facilities. Business visitors will also find it a convenient tool with its helpful information about the investment sector, free zones and general services in Dubai," said Abdullah Al Harbi, CEO, Eye of Dubai.
The Media and Marketing Show 2007, which seeks to highlight the enormous growth potential of the Middle East's USD 4 billion communications sector, has expanded by over 30 per cent this year, providing an excellent platform to optimise Eye of Dubai's readership with its enhanced participation and broad visitor profile. Following the initial release at the Show, Eye of Dubai will be made available in all petrol stations, airports, hotels, consulates and bookshops throughout the UAE. It will also be distributed across the MENA region.
Eye of Dubai also has an equally informative website (www.eyeofdubai.com) providing interactive services and valuable information related to business, social activities, lifestyle and financial news. The website is one of the UAE's most visited in the fields of tourism and investment. It has won several awards, including the Pan Arab Web Awards in 2007 for 'best strategic website for travel and tourism', 'international standards web technology award,' 'gold award for best travel and tourism website', and 'best strategic travel and tourism website' at the UAE web awards in 2006.
Eye Of Dubai is also supported by the Dubai Department of Civil Aviation, Road and Transport Authority, Dubai Summer Surprises 2007, Dubai Municipality, Dubai Chamber of Commerce and Industry, and other leading companies in UAE including Emaar, Etisalat, Du, Snasco, Tanmiyat, Axiom, Al Ghurair , AL Habtoor, and many more.
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© Press Release 2007
