Dubai U.A.E. When festive times are near, can gold be far behind? Since time immemorial, gold's mystic glory and divine magic have partnered mankind during times of celebrations, matching the spirit of the moment with the grandest designs ever. As we close upon one of the most important Indian festivals, we see an unprecedented fervour of creativity in the 'metal of emotion' - gold. From the classic and traditional, to the avant garde and contemporary, jewellery designs this Diwali are touching upon the most exciting varieties ever. All you have to do is step into Dubai's Gold Souk to stand astonished at its profusion of golden bounty.
"Now more than ever, gold jewellery is presented in the most splendid designs. So why not experiment with your looks this Diwali? The 'metal of light' with its inherent warm glow perfectly complements the spirit of 'the festival of lights'. Gold jewellery today brings together a joyous fusion of traditional techniques and motifs of times gone by with new patterns that push the frontiers of artistry even further", says Lama Al Saheb, Public Relations Manager of the World Gold Council.
So for jewellery lovers, the word is... experiment! As ancient goldsmith techniques meet modern technology, pieces that you once viewed as being heavy or cumbersome are now exquisitely lightweight! What's more, this means it's easy on your budget too! Now you can adorn yourself with that rich, gorgeous looking, one-off necklace you've been eyeing all this while but were hesitant to buy. For festive times are the most perfect occasions to show off your self with aplomb, you'll agree.
Contrasting textures and tones, multi-coloured, multi-linked and multi-layered, gold jewels today swing with movement and magic, arching out in the widest array of design dazzle for women of all tastes. Sculpted, chased, treaded, woven, textured, swirled, granulated and coloured, gold jewellery now poses the greatest challenge to one's resistance. Opt for designs that go all the way back to the beginning of time! Gorgeous Indian paisley patterns, floral artistry and mythical birds carved painstakingly in detail and graphic, openwork symbols mimicking the ancient Egyptians hieroglyphic markings, Byzantine artistry, or eclectic European symmetry, sees jewellery lovers
enjoy a feast of profusion in designs this Diwali. Rich in meaning, history, opulence and verve, jewels embody all that is great and wonderful in the human spirit. They are today the most explicit expression of a woman's individual essence.
The Festival of Lights
One of India's most well known and widely celebrated Hindu festivals, Diwali is derived from the Sanskrit word meaning "array of lights". One of the highlights of the festival is the buying of gold ornaments, as it is believed that one's wealth will multiply endlessly if one does so. Over the years, Diwali has come to be considered a national festival uniting people of all faiths in a spirit of joy and brotherhood.
Traditionally, the jewellery designs favoured during Diwali lean on the bolder, more gorgeous, intricately worked, stunning pieces such as one-off bangles, necklaces, chandelier earrings, drop earrings, lavish rings, arm pieces worn on the upper arm, waist bands, charm bracelets, nose rings, anklets and at times even jeweled hair pieces symbolizing the sun and the moon are worn. Tiny tinkling bells often decorate Diwali jewels. But with women coming into their own, a new daring sees women willing to embrace the new and exciting profusion of designs in gold to usher in the 'Festival of Lights' in the most grand and glittering manner ever.
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Note to Editors:
The World Gold Council is a global organisation, formed by an association of the world's leading gold mining companies, whose aim is to promote the end-use of the unique and precious metal which they all produce - GOLD. As the industry's marketing arm, the Council, with its global presence, marshals the skills and resources needed to create the market conditions that will allow consumers and investors unhindered access to gold and gold products. As a publicist for gold jewellery and other end-use markets such as industrial use, and investment, the Council works to address any major consumer issues. The Council is a source of data for the gold industry, providing balanced information on gold demands and trends to market participants and key influencers of the financial markets. The World Gold Council brings users, investors and consumers closer to the metal of their choice - GOLD.
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THE IDEA AGENCY - PR DEPARTMENT
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© Press Release 2007
