nited Arab Emirates, Dubai, 06 November 2008: Emirates NBD, the largest banking group in the region in terms of assets enjoys a reputation for giving its customers much more than they expect, and on 25th of October the banking group rewarded its Al Shaheen and Suhail priority banking customers from the sub-continent with a golden opportunity to watch Bollywood superstar Shah Rukh Khan perform in the flesh, in what was a night to remember.

The event, which was a part of Khan's "Temptations Reloaded" world tour, took place at the Dubai Festival City Arena in the midst of thousands of frenzied fans looking for an elusive glimpse of the star and his troupe, which included some of India's biggest stars like Kareena Kapoor, Katrina Kaif and Arjun Rampal. Over 300 top priority customers, primarily of Indian origin, were selected by the group and awarded VVIP tickets to watch the show in a manner befitting their stature.

"Having an up-close and personal encounter with one of the biggest stars in Asia is a dream come true for millions of people, and we wanted to make that dream a reality for our select customers," said Mr. Suvo Sarkar, General Manager of Retail Banking at Emirates NBD. "As a priority banking customer, one expects the bank to exceed expectations, and we want to take every opportunity we can to ensure that our customers get more than they asked for,"  he added.

The show is the latest in a long line of special events that Al Shaheen and Suhail priority banking services has been involved in, specifically to give its customers a ringside view of mega-events. "We firmly believe that priority banking services have to go a step ahead of tailor-made products, dedicated account managers, executive lounge access and so on," said  Mr. Mike Solimani, Head of Priorty Banking and SME at Emirates NBD. "While we continue to offer a comprehensive range of products and services designed with their specific needs in mind, we also understand that priority banking customers' need services outside the purview of banking, and giving them VVIP passes to this event is a small effort in that direction," he added.

For more information about Al Shaheen and Suhail priority banking services from Emirates NBD, please call 04 316033.

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About Emirates NBD
Emirates NBD (DFM: ENBD) is the biggest banking group in the Middle East by assets.  The Group has a leading retail banking franchise in the UAE, with over 115 branches and over 509 ATMs.  It is a major player in the UAE corporate banking arena, with a combined market share of almost a fifth of corporate loans. It also has strong Islamic banking, investment banking, private banking, asset management and brokerage operations. The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore.

For more information, visit www.emiratesbank.ae

© Press Release 2008