Emaar Pakistan, the country subsidiary of Emaar Properties PJSC, has successfully completed the first year of the deployment of Oracle E-Business Suite at its regional office.
"Emaar Pakistan implemented Oracle ERP as a step forward in adopting new technologies and as part of the management's efforts to achieve greater efficiency in Emaar Pakistan's operations," said Emaar Pakistan CEO Dr. Dia Malaeb, at a ceremony held to celebrate the successful completion of the first year.
Pakistan has been the first country in Emaar's international operations to implement Oracle ERP leading the way for other markets such as Turkey, Jordan, Egypt, Saudi Arabia and others, which are starting to implement the system.
Emaar Pakistan was also the first real-estate development company in Pakistan to make real-time use of a robust ERP solution for managing its property sales launches over the ERP system. Oracle (ERP) application suite was identified as a key business requirement by Emaar International Risk Management Group, Dubai. Its implementation at Emaar Pakistan has enabled the finance, sales, property and purchase modules to be interlinked allowing all sales launches to be conducted online and Emaar to continue its focus on customer satisfaction.
With the implementation of eleven modules, the project was completed in record time of six months and achieved hundred percent objectives, in terms of time and costs. Since the successful Go - Live on January 1, 2008, the program has proved very successful in data gathering and reporting, and has supported an increase in customer satisfaction.
Felicitating Dr. Malaeb and the Emaar team, Ms. Samina Riawan, Regional Director for Oracle South Asia Growth Economies (West) said: "I congratulate Emaar on its first anniversary of the successful deployment of Oracle E-Business Suite, the most comprehensive suite of integrated, global business applications. With Oracle, Emaar Pakistan has improved its business productivity to identify and mitigate risk better, enhance project performance and provide better customer service."
Emaar Properties PJSC is one of the world's largest real estate development companies and has undertaken mega real estate projects in Islamabad and Karachi - Canyon Views and Crescent Bay - at a development value of AED 8.8 billion (US$2.4 billion).
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About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education, healthcare and finance.
Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and has opened The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District.
Emaar has joined hands with Giorgio Armani to strengthen its presence in hospitality. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
For more information, please contact:
Kelly Home
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com
© Press Release 2009
