Dubai (United Arab Emirates): The Dubai Taxi Corporation (DTC), Roads & Transport Authority (RTA), has recently signed an Agreement with Al Ain Mineral Water, PJSC for supplying and installing mini water coolers for selling mineral water on board Dubai Taxi vehicles in the context of endeavours to provide excellent and unique services that meet customers satisfaction.
The Agreement was signed for the DTC by it CEO Abdul Aziz Malik, and for Al Ain Mineral Water Co. by its General Manager Mr. Fasahat Beg in the presence of Company's Export Manager Jason Harasides. DTC was also represented in the signing ceremony by the Director of Fleet Operations Yousef Al Ali, Director of Fleet Drivers Affairs Ammar bin Tamim, and Acting Director of Human Resources & Support Marwan Othman.
Abdul Aziz Malik expressed his delight with the signing of this Agreement, which will be implemented for a 3-month trial period on 350 DTC taxicabs deployed at the Airport. The trial period is extendable for another period in order to assess the viability and feasibility of installing mini water coolers in Dubai taxicabs to provide a unique public service considered the first of its kind offered to customers; besides generating an additional income source. The trial period will start upon completion of the installation of the water coolers in the taxicabs within a timeframe jointly agreed by the two parties.
"The Company will provide these mini water coolers along with the water bottles for use in our taxicabs, and the performance of the operation will be monitored with a view to improving the service offered. All water bottles to be sold through this service will bear the logo of the RTA and Dubai Taxi together with the Customer Service telephone numbers, in coordination with various concerned RTA bodies such as Marketing & Corporate Communication Dep't and Customer Service Dep't," said Malik.
The CEO of Dubai Taxi added that DTC would add the cost of water bottles sold to the meter charge of the taxi service in order to avoid potential irregularities. DTC will also track all the daily sales and manage the transactions made, prepare & keep the accounting records and financial data, and submit a weekly financial report to measure the success of the trial period and verify its success".
For his part Mr. Fasahat Beg, General Manager of Al Ain Mineral Water Co., also expressed his pleasure with the signing of this Agreement and working hand in hand with the RTA in general and DTC in particular and stated that the Co. would be ready to fulfill the provision of the Agreement out of its keen attention to safeguard the interests of the RTA, DTC and their taxis.
"Al Ain Mineral Water is 100% owned by Emirates Foodstuff and Mineral Water Company; the pioneer food and beverages company. An integrated work team has been formed to carry out this project with DTC and deliver it on time through overseeing various managerial aspects such as the management of mineral water bottles stock as well as monitoring the installation, maintenance and performance of the water coolers in the vehicles, the pricing structure, safety measures needed in vehicles and assessment of the project along with the feedback received in order to improve the service and accordingly win customers satisfaction.
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© Press Release 2010
