15 February 2016
Dubai - Dubai Festival City Mall is soon unveiling its all-new waterfront extension, offering spectacular views of Dubai's iconic skyline from the banks of  the emirate's historic Creek, continuing to position the Mall as an idyllic, dining and entertainment destination.

The revamped open-air space will ultimately develop into a 300 meter long world class waterfront venue with more than 20 restaurants, offering a wide variety of international cuisines to cater for the diverse gastronomic tastes of Dubai's residents and tourists, including Dubai's first Serendipity 3 as well as C-House, Texas Road House, Cheese Cake Factory, Eataly, Fratelli La Bufala, Sugar Factory and Al Fanar, among others.                                             

To celebrate the public opening of this unique-to-Dubai dining destination, mall visitors from 16 February to the end of April will enjoy an urban, fun outdoor events entertainment programme designed to entertain adults and children alike at the one-of-a-kind location with breathtaking views of Dubai's ever changing skyline.  

The opening weekend will treat visitors to a full-fledged fiesta featuring performances by celebrity bands and popular DJs, in addition to fun activities including free mini golf stations and bouncy castles. The festivities will continue for 11 consecutive weekends with a host of exclusive curated events including an outdoor cinema, Flower Festival, Lego, and Literature & Music.

The waterfront complements the mall's wide range of over 400 retail outlets, fashion and leisure, entertainment and over 75 dining options to welcome visitors by the time the AED 1.5 billion expansion project is completed in 2016.

"The opening of our brand new waterfront district is a key milestone in the transformational journey we have embarked upon in our effort to continue to establish Dubai Festival City Mall amongst the UAE's top must-visit destinations. This world-class waterfront venue is unique in terms of the overall experience for visitors, as it complements the unbeatable combination of shopping, leisure and entertainment options in the Mall within a truly unrivalled setting," said Steve Cleaver, Director - Shopping Centres, AFGRE on behalf of Dubai Festival City Mall.

Other activities at the mall's all-new waterfront will also include the much-loved traditional Abra rides that take visitors on a most enjoyable and scenic journey around the historical Dubai Creek. For more information visit www.festivalcentre.com

-Ends-

About Dubai Festival City Mall                  
Dubai Festival City Mall is a landmark 2m sq. ft. urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Dubai Festival City Mall is undertaking a radical transformation that will soon offer over 400 world class retailers, 75 restaurants - many of which will feature waterfront dining and some of the emirate's most photographed sunset vistas. Some of our latest additions include the world's largest Aldo Shoe store; the regions first Old Navy; and world renowned apparel brans Zadig & Voltaire, Mint Velvet, Sandro, Maje and many more.

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 km along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

For further information, please contact:
Ayad Nahas     
Public Relations Manager
GMASCO - An Al-Futtaim Group company
Tel: +971 4 208 5853
Fax: +971 4 256 5584
Email: Ayad.Nahas@gmasco.com  

© Press Release 2016