Beirut – November 1st 2016
Digital Venture FZ LLC and Rocket Fuel Inc announce their new strategic alliance in the MENA region. Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote, and market Rocket Fuel services to Advertisers and Ad Agencies across the MENA region.
Digital Venture FZ LLC will act as an extension of Rocket Fuel’s own team, working directly with Advertisers and Agencies. This is an exciting development for the digital advertising industry in the MEA region, as it revolutionizes the methodology used by marketers to obtain acquisition, by releasing advertisers of the traditional constraints of 1 to 1 marketing solutions.
Commenting on this strategic alliance, Digital Venture FZ LLC CEO, Sami Hamade said: “At Digital Venture we strive to represent and support products that redefine the digital world in the MEA region. Rocket Fuel is a great example of this ethos, it has allowed us to shift many preconceived notions regarding performance advertising by delivering a fresh approach to the challenges faced by marketeers. We are incredibly excited about this product and its proven capabilities and look forward to showcasing this revolutionary AI solution to our partners””
Rocket Fuel MENA Region Manager, Enrico Quaroni, said: “With our expansion into the MENA region we are excited to partner with Digital Venture. It is a perfect match for Rocket Fuel’s sophisticated and highly effective programmatic technology. We are looking forward to showing marketers in the region how our Moment Scoring™ technology targets users at the right moment, to improve performance of campaigns and return on advertising revenue.”
This alliance provides Digital Venture with a unique advantage. It will be able to offer its customers ground breaking technology, synonymous with Rocket Fuel company, optimizing their customers’ experience and building better synergy between brands and their target customers. Working more closely with Digital Venture will positively impact Rocket Fuel and its ability to grow and expand in the MEA region. This alliance marks another important step towards fulfilling its mission.
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About Rocket Fuel
Rocket Fuel applies artificial intelligence and big data to predict the potential of every moment and make marketing more meaningful and accountable. Headquartered in Redwood City, California, the company has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.
About Digital Venture
Digital Venture, is the digital arm of JGroup. Representing the most prominent and well recognised digital Assets in the MEA region. Digital Venture also represents several globally recognised assets including Airpush Inc. (Ranked #2 in the 2014 Forbes list of “Most Promising Companies) and Shazam Inc. (used by more than 100 million people each month). With 25 regional offices and over 800 staff Digital Venture champions performance products and delivers one of the highest engagement indexes globally by utilizing the most prominent targeting and segmentation technologies in all major markets, delivering marketing excellence for a wide range of products and advertisers.
© Press Release 2016
