Maison's Manufacture to play host for customers and media members by organising workshops

Dubai, UAE (March 14, 2013)

Renowned Swiss luxury watch brand De Witt, which this year celebrates its tenth anniversary, has chosen not to be present at Baselworld 2013 which is scheduled to take place from April 25 - May 2, 2013. Instead, it has decided to play host to its customers and friends from the press in the relative quiet of its splendid showroom set up within its manufacture in Meyrin, on their way to and back from Basel.

In order to share with its partners its craftsmanship and its values of exclusivity, nobility and authenticity, the Maison DeWitt will organise workshop visits during these Open Days in the presence of Mr. De Witt,  the company's founder.

According to DeWitt, once they have had a first hand experience of viewing the complexity of the operations involved in making DeWitt movements, the number of craft professions that go into the making of its dials in-house, admired its museum of watchmaking tools dating from the 18th and 19th centuries and the architectural beauty of its Manufacture, set in the Genevan countryside, they will gain a fresh appreciation of the grand DeWitt adventure and its watch collections, which would not be possible otherwise, at the fair. 

Anxious to preserve its independence, both in its mode of production with the internalisation of its movements and dials, and to maintain its links with its partners, DeWitt hopes to offer them a personal welcome and individual attention.

Passion, tradition, creativity, integrity and watchmaking excellence: these are the values upheld by DeWitt in a deliberately bold vision: that of building a different type of Haute Horlogerie that is noble and authentic, combining age-old expertise and exceptional technical excellence.

Arif Ben Khadra, Chairman of Levant said, «DeWitt is renowned world over for its superbly crafted watch collections which showcase some of the most extraordinary complications. It marks its tenth anniversary this year by organising a series of workshops to be held at its Manufacture in Geneva, coinciding with Baselworld 2013. I am positive they will offer a fresh and insightful perspective of the vision and innovative excellence that goes into the making of its avant-garde creations. »   

Discover De Witt's stunning collections now available at LEVANT stores across the UAE.

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ABOUT DE WITT:
In 2003, Jérôme de Witt decided to create DeWitt, a brand which would reflect his vision of watchmaking and present the most elaborate complications while respecting the best watchmaker's   traditions. The same year the daring brand launched its exceptional Pressy Grande Complication. In     2005 it was awarded the First Prize for Innovation at the Grand Prix de l'Horlogerie de Genève for   its Academia Tourbillon Différentiel with a Tourbillon mechanism and a patented differential system, positioning it at the top of the Haute Horlogerie ladder. Rapid expansion saw DeWitt move from its first workshop in Vandoeuvres to the actual 5000 squ/m building in Geneva/Meyrin in 2007, housing all the traditional watchmaking activities, from design right through to production and quality control  with a dedicated R & D department. It is currently one of the only remaining brands to continue exercising the refined art of guilloché engraving on historical 18th and 19th century rose engines.  The highest level of perfection can only be achieved by giving each master watchmaker the time to truly engage with his work. For this reason, each remarkable DeWitt timepiece is assembled by a single watchmaker. The acclaimed brand is available across the world and it has 75 Point of Sales. In Dubai De Witt's watch collections can be found in leading jewellery and watch retailer LEVANT's stores.     

For more information, please contact:
THE IDEA AGENCY - PR DEPARTMENT
Tel: 971 4 392 7700
Fax: 971 4 392 7858
Email:pr1@tia.ae

© Press Release 2013