ENSHAA showcase latest in design innovation

Dubai, 27th December 2012: The leading real estate developer and hospitality service provider ENSHAA, is continuing its commitment to providing the latest design innovation at its various projects, such as D1 Tower with its first free-form timber structure canopy in the Middle East

ENSHAA's highly anticipated luxury residential development, the D1 Tower, is progressing well and the innovative design of D1's podium canopy, one of the buildings most striking and unique features, is now nearing completion.  The geometry of the structure has been inspired by the artistry of the craftsmen of Dubai, the traditional form of the region's fishing nets and the Middle East's wooden dhows. Comprised of four timber petals, equalling 1,600 square metres in total, the resultant shaded structure is evocative of traditional Mushrabiya (Arabian screens).

Commenting on the design and execution of the podium, Colin Seow, Chief Development Officer at ENSHAA said, "We realised from the very first design concept that this was one element of the project that would be a challenge, both from a design and structural point of view. Fortunately, at ENSHAA, a challenge is simply another opportunity to succeed. We did not want to loose the evocative nature of the concept during its translation into reality, which is why we decided on using timber - a material that has a long history in terms of the region's traditional dhows - as the key construction material."

Seow went on to say "To ultimately take the podium from a two dimensional drawing, to the concrete phase, required 370 cubic metres of timber and many thousands of man hours by a large group of highly dedicated engineers and artisans. Built from glue-laminated timber cut to a 3D-form, the completed canopy is the first free-form timber structure in the Middle East."

About ENSHAA
ENSHAA PSC is a developer of premium quality projects and a leading hospitality service provider based in the United Arab Emirates. ENSHAA's real estate portfolio includes Palazzo Versace Dubai, D1 residential tower and Emirates Financial Towers. ENSHAA is also a shareholder of Dubai based Kele Contracting LLC and owner of Signature Clubs International. 

ENSHAA currently operates in the GCC region while also expanding its horizons towards international markets, through an expanding portfolio of carefully conceived projects. The firm's major shareholders include Emirates Investments Group, Majid Al Futtaim Group and Abraaj Capital.

ENSHAA is inspired by a vision to contribute to the sustainable development of the UAE and the surrounding regions.  The company takes pride in its ethical work values, rooted in teamwork, integrity, quality, respect and corporate social responsibility.

For any further information, please contact;
Amanda Rushforth
Senior Account Manager  
SAHARA Communications
Your Voice anytime ... anywhere ... 
Mob: +971 50 5520391
Email: amanda@saharagcc.com 

© Press Release 2012