Abu Dhabi, UAE – Khalifa Economic Zones Abu Dhabi - KEZAD Group, today announced that it has signed an agreement with Emerging World FZC, the sole importer of PRAN-RFL Group’s products in the Middle East region, to establish a PRAN manufacturing plant to cater to local and regional markets.

PRAN’s AED 110 million facility, being developed in multiple phases, will spread across more than 42,000 square metres in KEZAD with direct access to AD Ports Group’s flagship Khalifa Port. It will enable Emerging World FZC to locally produce and export its products to free trade markets throughout the Middle East and North Africa region, namely Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, Jordan, Egypt, Iraq, Lebanon, Morocco, Tunisia, Palestine, Syria, Libya and Yemen.

The land lease agreement with KEZAD Group has been signed for a period of 30 years.

With almost a third of PRAN’s production capacity from the facility catering to the local market, and 70 percent to be exported to the regional markets, PRAN will play a vital role to ensure food security in the region through Abu Dhabi.

Mohamed Al Khadar Al Ahmed, Chief Executive Officer – Khalifa Economic Zones Abu Dhabi – KEZAD Group said “KEZAD Group is delighted to welcome Emerging World FZC, and enable the development of this new manufacturing facility within our expansive food trade ecosystem, an environment that ensures that businesses can thrive in today’s competitive market. Emerging World FZC shares our mission on the importance of securing national and regional supply chains, in line with the vision of our wise leadership to improve access to affordable healthy diets for people across communities.”

Hasan Mahbub, Managing Director of Emerging World FZC, said, “Our agreement with KEZAD Group aims to boost our export to Middle Eastern countries and the establishment of the Emerging World FZC’s manufacturing facility in Abu Dhabi is a significant milestone to expand our business. An initial investment of AED 60 million will be made to set up the manufacturing facilities, with production of different food products including instant noodles, milk added drinks, fruit drinks and confectionery products under the PRAN brand. Initially we expect production revenue to be in the region of AED 160 million per annum.”

Headquartered in Dhaka, Bangladesh, PRAN (Programme for Rural Advancement Nationally) pioneered agribusiness in that market since 1981, by providing farmers with guaranteed prices. Since then, PRAN-RFL Group has become one of the largest food and beverage, agribusiness and plastics manufacturers and exporters in South Asia.


For more information, please contact:
Yasir Saeed Zubairi
Manager Communication,
Economic Cities & Free Zones,
AD Ports Group

About KEZAD Group

 KEZAD Group, a subsidiary of AD Ports Group under its Economic Cities & Free Zones Cluster, is the largest operator of integrated and purpose-built economic zones in the United Arab Emirates. Providing competitive business ecosystems that encourage unprecedented growth, KEZAD Group is a key strategic enabler of Abu Dhabi’s vision for the diversification of its economy.

KEZAD Group’s vital infrastructure and services span 12 economic zones (located in Abu Dhabi City, Al Ain City and Al Dhafra Region) covering a total area of 550km2 and including more than 40 staff accommodation complexes under its subsidiary KEZAD Communities.

KEZAD Group provides strategic market access, lower operating costs, and ease of doing business to more than 1,750 investors from 17 key industrial sectors. KEZAD Group’s ecosystem provides world-class transportation infrastructure with multimodal connectivity, 100 percent foreign ownership, 100 percent repatriation of capital and profit, the potential for duty-free trade within the region, and advanced technology platforms.