Dubai, UAE: In a bid to enhance the resident experience through flexible financial solutions, Dubai Asset Management (DAM), which owns and operates a leasing portfolio of 25 residential communities under Dubai Holding Asset Management, announced a partnership with Emirates NBD. As part of the strategic alliance, Emirates NBD credit card holders can receive exclusive benefits through an instalment scheme when paying rent.

Residents can divide their rental payments across 3, 6, or 12-month with zero Interest instalment plans and a one-time processing fee of AED49 per transaction for credit card holders with a credit limit ranging from AED1,000 up to AED150,000.  Direct debit payments can be made using DubaiAM Life, a digital portal where DAM residents can also schedule maintenance requests, move-in or out dates, and connect with community managers. The collaboration allows Emirates NBD customers within DAM communities greater flexibility, as part of the DAM’s commitment to resident happiness and convenience.

Commenting on the announcement, Ahmed Al Suwaidi, Managing Director – Dubai Holding Asset Management, Residential Communities, said, “Elevating the living experience in our communities requires us to stay one step ahead of resident needs. Our partnership with Emirates NBD embodies our dedication to resident-centricity, as we strive to enhance convenience, flexibility, and financial empowerment in every aspect of their journey. In collaboration with Emirates NBD, we are giving residents the freedom to customise their leasing experience according to their individual and financial preferences in an effort to further cement Dubai’s position as one of the world’s most liveable cities.” 

Yousuf Saeed Mohd, Head of Priority Banking and Personal Banking at Emirates NBD, said, “We are excited to announce a strategic partnership with Dubai Asset Management, aimed at enhancing the financial well-being of our customers. At Emirates NBD, we constantly strive to provide innovative

solutions that cater to the evolving needs of our customers. With the launch of our installment payment plan on credit cards for house rent, we aim to offer our customers greater flexibility and convenience in managing their expenses. This initiative reflects our commitment to empowering our customer with seamless and efficient banking solutions, while reinforcing our position as a leading financial institution in the region.”

Spearheading digital transformation in the real estate sector, Dubai Asset Management introduced DubaiAM Life, a groundbreaking digital solution that departed from traditional paper cheque methods and ushered in a new era of efficiency and convenience. Residents have the flexibility to initiate their rental payments using cards, while subsequent instalments can then be seamlessly managed through post-dated cheques if they wish, offering them an adaptable and streamlined payment experience tailored to their preferences. The partnership with Emirates NBD further enhances resident convenience and flexibility to accommodate changing consumer behaviours in the digital era. 

Dubai Asset Management is committed to transformative strategic partnerships with industry-leading brands and organisations across public and private sectors, such as Emirates NBD, to provide holistic living experiences that enhance resident living experiences and interactions.  

DAM’s residential portfolio diverse communities appealing to a wealth of different lifestyles, strategically located across the city. This includes upscale living at City Walk Residences, Bluewaters Residences, and Dubai Wharf, and family-friendly communities at Layan, Ghoroob, Shorooq and Remraam, in addition to affordable corporate housing options. 


Dubai Asset Management

Dubai Asset Management is the residential leasing vertical of Dubai Holding Asset Management, a key contributor to the growth and development of business and tourism sectors in the UAE.  Dubai Asset Management maintains a substantial presence in Dubai with a leasing portfolio of 15 distinct residential communities, elevating the city’s global recognition as one of the most desirable and liveable destinations worldwide. Dubai Asset Management encompasses every facet of Dubai's housing landscape, offering a wide array of choices for individuals, families, and corporate clients seeking harmonious living environments for their staff.

The residential portfolio includes diverse communities appealing to a wealth of different lifestyles, strategically located across the city. This includes upscale living at City Walk Residences, Bluewaters Residences, and Dubai Wharf, and family-friendly communities at Layan, Ghoroob, Shorooq and Remraam.  These exceptional communities are designed to cater to the varied needs of their residents, fostering a sense of belonging, well-being, and endless opportunities for an enriched life.

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About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As at 31st March 2024, total assets were AED 902 billion, (equivalent to approx. USD 246 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 858 branches and 4,450 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion. 

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.

Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.

For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD

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Dubai, UAE