05 January 2017

Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore across 60+ markets, including the Middle East and North Africa. The win follows a competitive pitch process.

Standard Chartered Bank is an international bank with a presence in 67 countries across the globe. The Bank has operated for over 150 years in some of the world’s fastest-growing markets, across Asia, Africa and the Middle East.

Sean O’Brien CEO Carat APAC said, “We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners.”

-Ends-

Media enquiries
Sara Paye
Marketing & Communications Manager, MENA
Dentsu Aegis Network
Tel: +971 4 447 4996
sara.paye@dentsuaegis.com

About Carat 
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. The world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of 10,000 talented staff.  For more information visit www.Carat.com or follow @CaratGlobal.

About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists. www.dentsuaegisnetwork.com

© Press Release 2017