Muscat, 24 March, 2013 - Audi Oman, represented by Wattayah Motors, recently hosted the internationally renowned business strategist Jeff Smith to present an exclusive training workshop for its Audi team. Smith is the author of the best seller 'The KPI Book', dedicated to the automobile industry and its business operations.

During his visit to Audi Oman, he showcased his years of experience working with numerous organizations in developing sales, after-sales and business management for dealer principals and line managers.

As a premium carmaker, Audi's success is based on its commitment to providing the highest quality, right down to the smallest detail. Abdel Karim Awwad, National Sales and Marketing Manager for Audi Oman commented, "Audi is a brand that represents excellence and engaging with innovators such as Jeff Smith helps us in taking a global view of the automobile market and understand what practical applications can improve our customer service and profitability in the industry."

Mr. Awwad went on to say, "Everyone at Wattayah Motors took Jeff's teachings and unique insights of our industry on board. We are confident this association will greatly benefit the Audi business in Oman."

Audi's market orientation and dedication to improving marketing, sales and service demonstrates its commitment to innovation in throughout its business. Audi Oman sets itself apart through constantly seeking to innovate through quality and customer conscious campaigns. These business practices have already been rewarded with excellent sales figures in the region.

"The KPI Book" is targeted at executives and senior leadership who are accountable for profits and provides insights into improving key performance indicators (KPIs) within an automobile business. In addition to speaking at conferences and product launches around the world, Smith continues to work with manufacturers to develop training courses for their dealer networks.

For further information about Audi in the Sultanate or to book a test drive, please call 245 73700, log on to www.audi-oman or visit any Wattayah Motors showroom to talk with a sales consultant.

The Audi Group delivered 1,455,100 cars of the Audi brand to customers in 2012. From January through the end of September 2012 the Company posted revenue of € 37.7 billion and an operating profit of € 4.2 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In November 2012, CKD production of the Audi Q7 was added to the existing Audi A4, A6 and Q5 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include amongst others AUDI HUNGARIA MOTOR Kft. (Győr/Hungary), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese/Italy), AUDI BRUSSELS S.A./N.V. (Brussels/Belgium), quattro GmbH in Neckarsulm and the sports bike manufacturer Ducati Motor Holding S.p.A. (Bologna/Italy). Audi currently employs more than 68,000 people worldwide, including around 50,000 in Germany. From 2012 until 2016 the brand with the four rings is planning to invest a total of €13 billion - mainly in new products and the extension of production capacities - in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" claim. Audi is currently expanding its site in Győr (Hungary) and will start production in Foshan (China) in late 2013 and in San José Chiapa (Mexico) from 2016. 

Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG's commitment to environmental issues is the Audi Environmental Foundation. Within the context of "Vorsprung durch Technik," which extends far beyond its products, the company is directing its activities toward a major goal - comprehensive CO2-neutral mobility.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A4, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6 & S6, A7 & S7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus. 

© Press Release 2013