Digital Lifestyle leader appoints Trigon LLC as distributor to boost LCD TV products in the Emirates
Digital lifestyle solutions leader, BenQ Middle East, is aiming to increase its LCD TV presence in the UAE market by capturing 10 per cent of the total market share and improving its ranking to number four in the country.
BenQ, which had an overall revenue target in the Middle East of AED 350 million for 2007, has signed a new agreement with Trigon LLC, one of the leading IT distribution companies in the country, as its new LCD TV distributor in the UAE to further strengthen its sales.
"Last year, BenQ enjoyed 6.4 per cent market share in the UAE in the LCD TV category. We believe that Trigon's well-established presence and strong reputation will help us reach and even the remotest areas in the country," said Manish Bakshi, General Manager, BenQ Middle East and Africa.
The first distribution company in the UAE to be awarded ISO 9001:2000, Trigon's logistics, finances and services fit BenQ's distributor requirements to enhance the market penetration of its LCD TV. Its experienced management team and its high frequency resellers with complete coverage of IT and consumer electronics across the UAE are an added advantage in hyping up the sales of BenQ products.
"The demand for our LCD TVs across the country has risen exponentially and our new Full High Definition models incorporate cutting-edge technology and futuristic design, which will spur on this growth. Trigon's excellent brand representation such as Viewsonic, Samsung and LG as well as its understanding of the market will help position BenQ LCD TVs as one of the preferred brands in the UAE," Bakshi added.
Trigon LLC, an Al Ghurair-owned company, was one of the first partners of BenQ in the Middle East, dating back to 2001 and has been instrumental in distributing BenQ products including digital cameras, monitors and projectors.
"BenQ and Trigon share the same vision of providing consumers with cutting-edge technologies in consumer electronics," said Arun Chawla, Chief Operating Officer, Trigon LLC. "Our partnership proved to be successful and we look forward to increasing the company's market share in the LCD TV segment to ensure more profitable growth for us both."
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About BenQ Corporation
BenQ Corporation, a leading provider of networked digital lifestyle devices, is a multi-faceted company with strengths in mobile communications, visual display and network and digital convergence technologies. BenQ offers unrivalled breadth and depth of products and integrated technologies across platforms through the brand promise of "Bringing Enjoyment and Quality to Life," including digital projector, LCD monitors, LCD TVs, digital cameras, mobile phones, laptop PCs, storage devices, media and human interface devices such as mice and keyboards.. 2006 revenues of BenQ Corporation exceeded US$6.2 billion dollars.*1
About BenQ Group
The BenQ Group is currently comprised of 12 companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation (world's top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, Daxon Technology Inc., Daxin Materials Corp., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2006 revenues for BenQ Group exceeded US$16.5 billion dollars.
For more information, please visit our website at BenQ.com.
*1 consolidated revenue of branded and manufacturing business.
For more information, please visit our website at BenQ.com or contact:
Rose Manaog
MCS/Action
T +971 4 3902960
F +971 4 3908161
rose.m@actionprgroup.com
© Press Release 2008
