Dubai, UAE: The World Gold Council in partnership with international industry player Hammer Group and AngloGold Ashanti has recently launched AuDITIONS Arabia, the only gold jewellery design contest of its kind in the Arab World. AuDITIONS Arabia will be a platform for showcasing new talents in gold jewellery design across the region. The Contest, considered as the Oscars of Gold Jewellery Design has been initiated to inspire unrestricted creativity, reward winners, and ultimately expand the horizons of gold jewellery.
AuDITIONS Arabia is part of AuDITIONS Global platform which is a gold jewellery design competition launched across the globe in South Africa, Brazil, China and India in partnership with AngloGold Ashanti, one of the world's largest producers of gold, with 20 operations in 10 countries on four continents.
For the Indian edition of AuDITIONS, the same global theme of Ethno Contemporary Jewellery was followed, a concept that borrows ideas from culture-specific design traditions and incorporates modern inspiration to create a fresh new design aesthetic. Every jewellery design entry must be in 22kt gold and limit the use of materials other than gold to 10% of the entry piece.
With the availability of a huge databank of traditional motifs and cultural references, Indian artisans and jewellery designers offered a plethora of designs that are inspired from ideas from the past, and amalgamating modern nuances to give a refreshed graphical identity. AuDITIONS India has stimulated design practice by giving a rare opportunity for aspiring and practicing designers to launch their careers and get international exposure through the competition.
Meanwhile, Auditions Arabia - the Pan-Arab design competition has recently been launched in Dubai. Interested parties may submit original, show-stopping designs until end of March 2008. The competition which rewards winners with unprecedented career advancement is open to Arabs and Non-Arabs alike who are residents of the Arab Region.
Lama Al Saheb, Public Relations and Project Manager, commented: "We are confident that we will achieve the same level of success as other AuDITIONS worldwide. The Middle East has an immense talent base and we aim to tap on this important human resource to further enhance the quality of the region's gold jewellery offerings. This is also our way of encouraging aspiring designers in the region - Arabs and non-Arabs alike - to realize their dreams and pursue a rewarding career in the gold jewellery industry."
For more information on AuDITIONS Arabia and to download the participation entry form, visit www.goldauditions.com.
-Ends-
About World Gold Council
The World Gold Council is a global organization, formed by an association of the world's leading gold mining companies, whose aim is to promote the end-use of the unique and precious metal - GOLD. As the industry's marketing arm, the Council, with its global presence, marshals the skills and resources needed to create the market conditions that will allow consumers and investors unhindered access to gold and gold products. As a publicist for gold jewellery and other end-use markets such as industrial use, and investment, the Council works to address any major consumer issues. The Council is a source of data for the gold industry, providing balanced information on gold demands and trends to market participants and key influencers of the financial markets. The World Gold Council brings users, investors and consumers closer to the metal of their choice - GOLD.
About Hammer Group
The Hammer Group is a multi-national, multi-business conglomerate comprising of 26 operating companies with fine jewellery being one of its key business interests. What started initially as a small manufacturing house crafting luxury items, has today developed into a multi-business group with a global presence, operating in 11 countries and exporting products and services to over 250 cities world-wide. It is the largest multinational German jewellery group in the world, currently manufacturing and distributing to over 4500 retail outlets over 250 cities globally. Their sales offices have some of the world's best selling agents and merchandisers on the team and they own three major manufacturing facilities in Bangkok, Mumbai and Pforzheim, producing over 2 million pieces of superbly crafted jewellery products each year. Some of the fashion houses for whom the Group fabricates custom design jewellery are among the top 20 fashion and fine jewellery brands in the world. It also privately owns some very well known jewellery brands of the industry.
For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
e-mail: pr@theideaagency-me.com
© Press Release 2008
