May 21, 2013. Dubai, UAE: Atlas Group, one of the region's leading print and publishing houses, is servicing the needs of the competitive five-star hospitality industry with its focus on high end, luxury print solutions. The company's Creative Division has been set up to source and produce materials at the premium standards required by five-star hotels, as well as other luxury markets.

'With upwards of 70 five-star hotels operating in Dubai alone, the region's luxury hospitality industry has to go beyond the usual markers of quality to compete for customers. Thus, a property's brand identity and overall look and feel needs to be at the top of its game,' explains Amit Radia, CEO at Atlas Group. 'This means that companies must keep up with-to-date the latest print innovations, luxury materials and processes that are available in the market - which will enable to them to stay one step ahead of the competition. From luxury line items, such as restaurant menus and corporate brochures, to hotel literature and personalized communications for VIP guests, pro-active, rather than reactive, luxury print can help improve customer loyalty and retention, as well as increasing revenue opportunities.'

 'A high level printing company needs to ensure that quality remains consistent throughout the entire print and production process - the materials used, correct finishes applied and the overall presentation are critical for achieving the desired standard,' says Jonathan Dixon, COO of Atlas Group, and head of Atlas' Creative Division. But it isn't just about the print itself, he adds. Taking a brand's identity to the next level involves tapping into a company's philosophy to find out their aims and motivation, and using his wealth of experience to source unique, high quality materials from the region and overseas, to ensure that customers' expectations are not only met, but exceeded at all times.

Having worked with regional hotels including Emirates Palace, St Regis Hotel Abu Dhabi, The Ritz Carlton, Saadiyat Island, Abu Dhabi, Kempinski Hotels, Hilton Hotel Group, The Meydan Hotel and Beach Club, Armani Hotel, The Address and the new Marriott Marquis, Dixon says that a successful luxury print solution can only come about by analysing the business to tailor a bespoke concept that meets the client's exact criteria.

Atlas has also been able to utilise the latest variable data technology to create a truly personalized service to hotels' VIP clientele. This enables them to fully customize print and digital media to target individual users, such as VIP guests, business travellers, MICE, media launches and private functions, such as weddings. 'Hotels are always looking for better ways to communicate with their customers,' explains Dixon. 'By using variable data, we can harness their database to create bespoke communication solutions utilizing a wide range of luxury materials - from targeted discount offers, to personalized gifts for wedding guests.'

ABOUT ATLAS GROUP
Established as a printing company more than two decades ago, the group has evolved into one of the region's most successful, multi-faceted businesses, with offices in both the UAE and Kenya, and a diverse portfolio of offerings for print and digital media.

Atlas Group is comprised of three main companies, Atlas Print, Atlas International and Atlas Media, plus seven different divisions, including the Creative Division, Atlas Precision Marketing (APM), Front page newspapers on demand, Atlas Content for Education (ACE), and Atlas Inflight Resources (AIR), including menu management, newspaper supply and media placement.

Atlas Group is synonymous with a client-focused service, with complete end-to-end solutions thanks to its own printing web, offset and digital production facilities, not to mention highly trained staff who are committed to excellence.

For all media enquiries regarding Atlas Group please contact:
Zoe Cooper-Clark, Managing Partner
THE PR CLINIC
Mobile: + 971 50 289 2314
zoe@theprclinic.ae
www.theprclinic.ae

© Press Release 2013