The dynamic four-door sedan will hit Middle East Showrooms second quarter of 2009
Dubai, United Arab Emirates - Chevrolet hits the high notes with the regional premiere of the All-New Cruze at the 2008 Abu Dhabi International Motor Show next month. Chevrolet's dynamic four-door sedan is set to go on sale during the second quarter of 2009.
"Designed and developed by a global product development team, the Cruze is a true embodiment of Chevrolet's global nature and appeal" said Karen Toor, Marketing Manager for Chevrolet Cars in the Middle East.
The Cruze will be manufactured and sold in the North America, Europe, Latin America, Africa and the Middle East (LAAM), and Asia Pacific regions.
The Cruze's arching roof-line, extending from the steeply raked windshield to its sloping rear pillars and short rear deck, gives the car a sleek look typical of new Chevrolets. Wider and longer than most of its competitors, the Cruze has a purposeful stance with its wheels located at the outer edges of the tautly drawn bodywork. Noticeably tight body panel fits and a restrained use of exterior trim add to a high quality, 'hewn from solid' appearance.
Chevrolet's progressive design also extends to the interior of the Cruze. The use of grained surfaces, soft-touch materials, low gloss trim panels and unique colour-keyed fabrics ensures a quality ambience that echoes the clean, harmonious design of the exterior.
The Cruze will be available with an Ecotech 16-valve, 1.6-liter (112 hp) and 1.8-liter (140 hp) gasoline engines featuring Variable Valve Timing (VVT) on both inlet and exhaust sides, giving more power as well as better fuel efficiency and lower emissions. A five-speed manual gearbox and Chevrolet's first six-speed application in the compact segment, complete the powertrain menu.
The Cruze is the result of a development process harnessing GM's global expertise and is the first of a new family of compact cars expected to deliver Chevrolet's hallmark world class quality. It is expected to attain the highest scores in all major crash safety ratings.
"Chevrolet has always stood for expressive value and the Cruze delivers on that promise like never before with its design, quality, materials and great style inside and out. The fit and finish for gaps and interfaces sets a new standard for this segment" concluded Toor.
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About Chevrolet
Chevrolet is the largest division of General Motors. Founded in 1911, Chevrolet fulfils the transportation needs of millions of people daily around the world.
In the Middle East, Chevrolet has a strong heritage stretching back more than eight decades. Today Chevrolet brings the most comprehensive range of value vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region.
Chevrolet boasts the widest range of passenger cars and commercial vehicles in the Middle East, from the cost effective entry-level Spark, Aveo, Optra and Epica models to the iconic Corvette, and the full-size Caprice and Lumina sedans. Chevrolet also offers exciting and capable SUVs from the compact Captiva and mid-size TrailBlazer, to the full-size Tahoe and Suburban, the Avalanche and Silverado pickups, the Uplander van, as well as chassis for commercial applications.
About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.
For more media material, please visit GM's global media website media.gm.com where you link to various country sites including the Middle East media website http://media.gm.com/me/gm/en/ . More information on GM and its products can be found on the company's consumer websites www.gm.com and www.gmarabia.com.
On 16th September 2008, General Motors celebrated its 100th birthday. A series of activities and initiatives have taken place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future. For more details on GM's centennial, log on to www.gmnext.com
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143333
E-mail saada.hammad@gm.com
© Press Release 2008
