FAP World gears up to host exclusive Al Boom Marine Event at Radisson Blu Deira

Dubai, 13th August 2015 - FAP World General Trading, a leading IT company with a strong presence in MENA, is gearing up to host a bevy of IT-industry experts, clients and media at an exclusive Al Boom Marine event at the Radisson Blu Deira on August 16th. The IT retailer is working with Al Boom Marine to make GoPro products more accessible to consumers within the independent retailer sector of the market.

The event comes after Dubai saw a substantial increase in the sales of high-tech camera and IT equipment in 2015, cementing it as the second most important IT retail market worldwide. "The GoPro brand holds great value in international markets and is experiencing an exceptional consumer response within the MENA region," said Mark Kotze, Head of Technology at Al Boom Marine.

"With the advent of this event we hope to educate our regional clients about the GoPro products and the many benefits of purchasing from authorised retailers," he added, noting that one of objective of the event is to expand GoPro's regional reach. Sample cameras will also be tested and featured at the event.

GoPro began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. And in doing so the world, in turn, is helping GoPro become one of the most exciting and aspirational companies of our time.

"Our goal is to make our customers proud to use the GoPro camera and share those experiences with us," said Malik Abadullah, MD of FAP World. "Through this event we hope to expand on the industry knowledge of the product and share this with our loyal customers, media, and partners," he added, noting that they are working on different strategies to ensure best product service standards across the board.

In conjunction with Al Boom Marine, FAP World is set to reach 100 independent retail outlets in 3 months, with an aggressive plan to grow independent retail doors within 2016.

About Al Boom Marine
Al Boom Marine started as a Distribution company selling Eye-wear, Apparel, Footwear, Equipment and Accessories of its popular Water- sports, Surf and Lifestyle brands across the GCC to major Sports and Optical Accounts. After the distribution of GoPro, their customer list now includes top Electronic retail chains across the GCC. We currently have more than 220 active wholesale accounts. The wholesale business within UAE is serviced by our own fleet of delivery vehicles. For more information, visit www.alboommarine.com or connect with GoPro Middle East on Facebook or Instagram.

About FAP World
With over 21 years' experience in consumer knowledge and technology, FAP World brings the best and latest to our customers. We deliver to distributors, power retailers and individual retailers in the MENA region. We are committed to delivering best prices and top customer service.

Media contact
Nada Jarrar       
PR Account Manager
BR Communications FZE   
M: +971559690070
T: +971 4 553 8980   
Email: nada@brcomms.com 
Website: www.brcomms.com

© Press Release 2015