New fleet of OB vans will broadcast digital quality TV live across the emirates

Abu Dhabi, 3rd of July, 2008:  Abu Dhabi Media Company, a diversified media and entertainment company, has made a significant investment in live outside broadcast technology. The deal has been agreed with Thomson Grass Valley, a French company which provides the world's leading media, entertainment and communications companies with technology, services and systems.

The agreement expands Abu Dhabi Media Company's fleet of Outside Broadcast (OB) Vans, which can broadcast live television from anywhere in the emirates using superior quality digital technology.   

"This deal reinforces Abu Dhabi Media Company's commitment to keeping the emirates at the forefront of broadcasting technology," says Abdul Hadi Al-Sheikh, technology executive officer at Abu Dhabi Media Company. "The arrival of the new vans ensures we can broadcast superior quality television as it happens across the seven emirates."

The new vans, which carry between eight and sixteen cameras, also feature hydraulics, fire alarm systems, electric converters and environmentally-friendly air conditioning systems that can deal with extreme operating temperatures during summer.  The new vans are slated to arrive in Abu Dhabi end of August, and will be operational in October.

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Abu Dhabi Media Company
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company employs 1100 people across its operating units which include publishing, television, radio, digital media, distribution, and printing. 

Abu Dhabi Media Company owns and operates Abu Dhabi Television, Abu Dhabi Sports Channel, Emirates Television Channel, Abu Dhabi Radio, Emarat FM Radio, Holy Quran Radio, Sawt Al Musiqa,  Al Ittihad newspaper, Zahrat Al Khaleej magazine, Al Super magazine and Majid magazine as well as other businesses including United Printing Press.

The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C. 

For further information, please contact:
Sameh Zaki
Impact Porter Novelli
Tel: +971 (0)50 904 6741
Email: s.zaki@ipn.ae

© Press Release 2008