September 18, 2014
Shell Lubricants in the Middle East, Central Asia and Pakistan, on Tuesday announced the launch of a next generation motor oil, Shell Helix Ultra with Shell PurePlus Technology - the company's most advanced motor oil ever, featuring a base oil developed from natural gas.
A launch event took place at the iconic Gate in Dubai's International Financial Centre (DIFC) area, where VIP guests and industry leaders were hosted by Amr Adel, regional general manager, Commercial Fuels and Lubricants, Middle East, Central Asia and Pakistan, and Romi Arman, cluster marketing manager.
In his welcome speech, Adel highlighted how Shell is pioneering an entirely new way to produce premium motor oils through a revolutionary gas-to-liquid (GTL) process to design a pure, synthetic base oil which delivers higher levels of cleansing and protection.
He said, "Shell Helix Ultra with PurePlus Technology harnesses the power of gas to produce a next generation motor oil, bringing together over 40 years of research and development in one new motor oil. With Shell PurePlus technology, Shell Helix Ultra is able to keep engines close to factory clean and we are proud to make it available to customers in Middle East, Central Asia and Pakistan."
This next generation base oil is then enhanced with Shell's unique additive ingredients to create the company's most advanced fully synthetic motor oil ever; Shell Helix Ultra with PurePlus Technology.
Romi Arman said, "This is our most advanced motor oil ever. The unique combination of Shell PurePlus Technology with Active Cleansing Technology enables Shell Helix Ultra to deliver even higher levels of cleansing and protection. Shell Helix Ultra is already being used as a factory fill-oil by a number of leading manufacturers and including Ferrari. This gives drivers confidence in the quality of the motor oil and its ability to provide the best performance."
The new Shell Helix Ultra with PurePlus Technology range is currently being rolled out across the region.
© Muscat Daily 2014
