RayaTech, a provider of computer telephony and mobile communications solutions, has announced the availability of iConnect.SMS, a personalised intelligent Short Messaging Services (SMS) mobile banking solution.
The solution is an advanced messaging platform for implementing mobile commerce strategies. It enables the integration of both personalised and directed SMS messaging with banking and financial institution information systems.
Personalised messaging ensures that customers feel known by their service provider. Customer profiles and preferences contained in customer information databases enable the RayaTech solution to personalise the SMS communications.
The solution allows for Arabic support, including personalised Arabic messaging capabilities and Arabic application interfaces.
The SMS Mobile Banking solution has proved to be particularly effective, said Vishal Bagaria, business development manager of RayaTech.
"The solution can be used by banks to inform customers of ATM withdrawals, deposits into the user's account, returned cheques, notification of salary credits as well as customers using it to enquire about their account balances, fund transfers and so on.
"The solution can also be used by investment houses to provide up to the minute stock prices to their customers.
"It is fast, as up to 50 messages can be sent per second; that is 4.3 million messages per day. It has great breadth, as all users of GSM now have access to SMS messaging as well providing support for emerging technologies such as MMS and WAP. It is a very effective way for banks to communicate with their customers and will ultimately improve customer loyalty."
RayaTech has already successfully implemented their SMS solutions at various financial organizations including Dubai Islamic Bank, First Finance Company (Qatar), and National Bank of Sharjah.
The solution utilises both push and pull technology. Push technology allows messages to be sent one way to individuals, for example salary credit notifications, ATM withdrawals, or broadcasting of new banking products or services.
Pull technology enables a two way communication. It gives the subscriber the capability to send messages from a mobile device to the bank and conduct various types of transactions.
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